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Leads 2 Business Advertising Co-ordinator and Digital Designer
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I started my journey with Leads 2 Business in 2013 as an Account Co-Ordinator. I transitioned into an External Sales position as an Account Executive in 2015. I help professionals within the building & construction industry keep up to date with the latest project and tender information as well as source new business opportunities throughout Africa.
Featured Tender: Congo
CG-DURQUAP-084 BIS-TX-AON-2 – Ministry of Planning, Territorial Equipment, Major Works
Project Id P146933: The Government of the Republic of Congo has received a loan from the International Bank for Reconstruction and Development to finance the Urban Development and Restructuring of Precarious Neighborhoods Project “DURQuaP” and intends to use part of this loan to make eligible payments under the Rehabilitation Works of the Tata Loboko Stadium in the Mboukou District in Pointe Noire. The DURQuaP Project Coordination Unit is soliciting closed bids from eligible bidders to carry out the rehabilitation works of the Tata Loboko Stadium in the Mboukou District in Pointe Noire in four (4) seperate lots. Lot 1: Construction of architectural works, Lot 2: VRD and landscaping, Lot 3: Photovoltaic installation Lot 4: Sports equipment and furniture
| Category | Industry |
| Infrastructure, Facilities Management, Alternate Energy, Materials & Supplies, Building | Institutional, Renovations, Hospitality & Leisure |
| Region | Site Inspection |
| Congo (Brazzaville) | No Details |
| Closing Date | Contract Period |
| 01 October 2020 at 10:00 (Local Time) | No details |
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I have been working at L2B since March 2014 and my current position is Tenders Africa Deputy HOD and Classy is the best word that describes me.
Mining in Africa has a long history. For over 2000 years iron ore and other metals have been mined in North Africa. Iron mining began in sub-Saharan Africa around 500 BC and had spread throughout the region by 200 AD.
The African continent is home to plentiful natural resources including diamonds, cobalt, oil, natural gas, copper, and gold among others.
Niger – rich in uranium, coal, cement, and gold (PPA 16847: The Madaouela Uranium Project, Niger)
Namibia – rich in uranium, diamonds, zinc, lead, sulphur, salt, tantalite, and copper (PPA 23396: Hagenhof Copper Cobalt Project, Namibia)
Democratic Republic of Congo – rich in copper, cobalt, diamond, oil, coltan, gold, and tin (PPA 19431: Kamoa-Kakula Project, DRC)
Zambia – rich in gold, copper, emerald, uranium and cobalt (PPA 23526: Pangeni Copper Project, Zambia)
South Africa – rich in diamonds and gold (PPA 4394: Venetia Diamond Mine, Limpopo)
Mozambique – rich in coal and aluminium (PPA 9162: Ncondezi Coal Project, Mozambique)
Guinea – rich in bauxite and gold (PPA 14746: Tri-K Gold Project, Guinea)
Tanzania – rich in tanzanite, uranium, gold, diamonds, and silver (PPA 13651: Panda Hill Niobium Project, Tanzania)
Ghana – rich in gold, bauxite, diamonds, manganese, crude oil, silver, and salt (PPA 18070: Namdini Gold Project, Ghana)
Botswana – rich in diamonds, copper, coal, soda ash and nickel (PPA 11481: Khoemacau Copper Project, Botswana)
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Around 55% of the world’s diamonds are led by Botswana and Congo
Africa produces about 483 tons of gold which equate to 22% of the world’s total production
60% of mining in Africa is Gold Mining.
Africa hosts 30% of the world’s mineral reserve.
South Deep gold mine is the largest gold mine in the world, by reserves. Located 45km south-west of Johannesburg in the Witwatersrand Basin, South Africa, South Deep is also the seventh deepest mine in the world, with a mine depth up to 2,998m below the surface.
The Mponeng Mine located south-west of Johannesburg in South Africa is currently the deepest pit in the world.
Botswana heads Africa’s list of diamond miners, housing seven well-established mines including Jwaneng, the world’s richest in terms of value, Orapa, the world’s largest by area, along with Karowe and Letlhakane.
Ghana has cemented its position as Africa’s largest gold producer after increasing its industrial gold output by 6% in 2019.
The Big Hole in Kimberley is considered one of the deepest cavities excavated by man. From mid-July 1871 to 1914, 50,000 miners dug the now famous Big Hole (then called the Kimberley Mine) in Kimberley with picks and shovels yielding 2 722 kilograms of diamonds. The hole has a surface of 17 hectares (42 acres) and is 463 meters wide. It was excavated to a depth of 240 meters, but then partially infilled with debris reducing its depth to about 215 m. Since then it has accumulated water to a depth of 40 meters, leaving only 175 meters visible.
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The word “Diamond” comes from the Greek word “Adamas” and means “unconquerable and indestructible”
To produce a single one-carat diamond, 250 tonnes of earth needs to be mined
The Cullinan Diamond was the largest gem-quality rough diamond ever found, weighing 3 106.75 carats (621.35 g), discovered at the Premier No.2 mine in Cullinan, South Africa, on 26 January 1905.
Leads 2 Business currently has 417 active mining projects on our database and growing.
Should you wish to subscribe to receive and follow mining project leads, please feel free to contact me MelanieM@L2B.co.za.
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One girl who would rather wear boots than high heels...
This week’s quote is from the English business magnate, investor, author and philanthropist; Sir Richard Charles Nicholas Branson
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Millennial Mom + wife living the hash-tag life. Remember: If You Fail - Fail Forward
(Duration 1m 24s)
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Millennial Mom + wife living the hash-tag life. Remember: If You Fail - Fail Forward
| Description |
| The Kamoa-Kakula Copper Project has been independently ranked as the world’s largest, undeveloped, high-grade copper discovery by international mining consultant Wood Mackenzie in the Democratic Republic of Congo. It is a very large, near-surface, stratiform copper deposit with adjacent prospective exploration areas within the Central African Copperbelt, approximately 25 kilometres west of the town of Kolwezi and about 270 kilometres west of the provincial capital of Lubumbashi. The prefeasibility study has indicated annual mine production of 3 Mtpa at an average grade of 3.86% copper over a 24-year mine life, resulting in annual copper production of approximately 100,000 tonnes. Initial capital cost, including contingency, is US$1.2 billion. |
| Status | Region |
| Underway | Democratic Republic of the Congo (DRC) |
| Category | Value |
| Infrastructure | R 100 million+ |
| Industry | Timing |
| Mining | 2019 onwards. |
| Sector | Class |
| Private | Invited / Negotiated |
If you are a valued Projects subscriber, you can find more details about this Featured Project here.
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One girl who would rather wear boots than high heels...
– De Beers Clever Marketing Strategy
When I first read this story, I was intrigued by how clever the marketing strategy was and how it has lasted through the decades. As a result, I wanted to share this fascinating story with you.
In the 1930s few Americans proposed with a diamond ring. Then, through some clever marketing, the diamond engagement ring was born.
In 1938, amid the ravages of the Depression and the rumblings of war, Harry Oppenheimer, the De Beers founder’s son, recruited the New York-based ad agency, N.W. Ayer to brighten the image of diamonds in the United States, where the practice of giving diamond engagement rings was not a common one.
The price of diamonds was falling around the world and De Beers needed a strategy to create a multi-faceted demand for diamonds in a way that hadn’t been widely marketed before. A copywriter at Ayer, a woman, Frances Gerety, was set the task of persuading young men that diamonds (and only diamonds) were synonymous with romance and that the measure of a man’s love (and even his personal and professional success) was directly proportional to the size and quality of the diamond he purchased. Young women, in turn, had to be convinced that courtship concluded, invariably, in the presentation of a diamond ring. The brilliant concept was to create an emotional link to diamonds, the sentiment being love, like diamonds, is eternal.
So, in 1947 Frances came up with the now-iconic slogan “A Diamond is Forever”. These four iconic words have appeared in every De Beers engagement advert since 1948.
“A Diamond is Forever” gives the concept of eternity, perfectly captured the magical qualities that the advertising agency wanted to attribute to diamonds and diamonds only and the sentiment De Beers was going for – that a diamond, like your relationship, is eternal.
Between 1939 and 1979, De Beers’s wholesale diamond sales in the United States increased from $23 million to $2.1 billion. Over those four decades, the company’s ad budget soared from $200,000 to $10 million a year.
A 2014 report by Bain & Company noted that China, India, and the United States will drive the majority of growth in diamond-jewellery consumption over the next decade, in part because of growing interest in diamond engagement rings in India and China, and stable interest in the U.S.
These days you will be hard-pressed to find someone whose engagement ring doesn’t involve a diamond of some sorts, which just proves that advertising can have a substantial impact on culture and can change the way generations of men and women view the institution of marriage.
It’s fascinating how De Beers and N.W. Ayer created such a demand from a diamond by coming up with a clever story and value proposition that gained worldwide appeal for their product – and it’s still successful today.
Sources:
The Drum
The Atlantic
Hubspot
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Leads 2 Business Advertising Co-ordinator and Digital Designer
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I joined Leads 2 Business as an Account Executive in July 2011 and was part of the dynamic sales team in JHB for 2 years. I relocated to the beautiful city of Durban in 2013 and absolutely love KZN. I am very proud to be part of the L2B family and Legacy!
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Leads 2 Business Advertising Co-ordinator and Digital Designer
