Why Advertise?

posted in: General 0

Why Advertise you ask?

If you have a business, whether small or a large corporation, it is always a good idea to advertise your products and/or services and here are 10 good reasons why:

  1. Advertising in the right medium, reaching your target market (that’s a whole blog on its own) generates loyalty to your brand and forms a lasting connection with your customers. #BrandLoyalty
  2. Advertising creates a positive image of your company, your products and/or services. Regular, positive advertising advises customers that you are available, open for business and you can help solve their problems, fill their needs etc.
  3. Advertising can attract new customers and ultimately more business which in turn, generates income – also known as ROI. The market is always changing and there are always new potential customers looking for new business opportunities and ways to grow their business.
  4. Advertising helps you stay ahead of the competition as advertising convinces people to use your company, your products/services and it reminds them why they chose to use your products in the first place.
  5. Advertising generates more income for your company, as I mentioned earlier, but it’s worth mentioning again as this is important. Invest in advertising and watch your business grow and succeed, even in thetough times.
  6. Advertising in the right medium allows you to target your ideal customers in a specific market, by making them aware of what your company can offer them.
  7. Advertising not only attracts new business and customers, but it also creates repeat and continuous business, by reminding customers, that you are there for them whenever they may need your products and/or service again.
  8. Advertising can be used to promote a new service or product that your company is offering and persuade new, as well as existing, customers to try it out by explaining why they need it, what it can do for them and how it can help them. #PowerofPersuasion
  9. Advertising regularly ensures that you maintain a constant, positive, public presence and people don’t forget about your company and what it has to offer.
  10. Advertising can encourage people to contact your company for more information on what you have to offer.

 

And there are many more benefits, but these are just 10 and the bottom line is that by advertising you generate more business and more sales for your company, not just now, but for the future too and isn’t that what being in business is all about? To make money.

 

If you’re in the construction industry and looking to advertise, L2B offers various advertising slots. For more information email Advertising@L2B.co.za

 

Sources:
Duct Tape Marketing
Dsprel
Effortless Outdoor Media


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About Marlaine Andersen

Leads 2 Business Advertising Co-ordinator and Digital Designer

Featured Project: Burmeister on Park – Infrastructure

Western Cape

Description
Earthworks and infrastructure for the Burmeister on Park seven-story apartment block in Milnerton, Western Cape. Estimate GPS coordinates: -33.888966, 18.486794

 

Status Region
Design Milnerton
Category Value
Infrastructure R 0 Million – R 30 Million
Industry Timing
Residential 2020 onwards
Sector Class
Private Invited / Negotiated


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About Sonet van Wygaard

I started working at Leads 2 Business in 2014. I was part of the Tenders Africa team and have now recently moved to Private Projects. I love every second of it!

Infographic: Why Advertise?

Thinking about Advertising with Leads 2 Business? Check out our infographic with 5 reasons to advertise today and keep an eye out for a more detailed blog next week.


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About Marlaine Andersen

Leads 2 Business Advertising Co-ordinator and Digital Designer

Staff Spotlight: Victor Terblanche

STAFF SPOTLIGHT - doc

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Social Dynamics & Communication in the Workplace

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Firstly let’s take a look at the definition of social dynamics: As per Wikipedia Social dynamics (or sociodynamics) is the study of the behaviour of groups that results from the interactions of individual group members as well to the study of the relationship between individual interactions and group level behaviours.

Based on this definition, I would say that social dynamics play a very important role in the workplace. Should the interactions between the individual group members not be positive, this would cause discontent, which would cause unproductivity in the workplace. Employers need to ensure that the interactions and relationships between the individuals are conducive to a good working environment.

Let’s look at ways to ensure that the social dynamics remain constructive:

  • Keep your employees motivated, offer them incentives, the more industrious an individual is the greater their feeling of belonging and making a difference to the team.
  • Know your employees, be aware of changes in their persona and their personal appearances, and provide them with safe, undiscriminating channels to communicate their concerns.
  • Be open to the effects that our diverse cultural backgrounds can have on the interactions between individuals.
  • Resolve issues that arise swiftly, before they cause a rift in the social dynamics of the group.
  • The various generations tend to have different attitudes towards work ethics, these variations need to be taking into consideration. Individuals that fall into these groups need to learn to show tolerance and patience towards each other to work in harmony.

Let’s look at the definition of communication:

As per Wikipedia Communication (from Latin communicate, meaning “to share”) is the act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules. The formation of communicative motivation or reason.

I believe that good communication is key to a good working relationship. Without effective communication, the end goal would be misunderstood and remain unmet. Poor communication between individuals and groups leads to discontent and disrespect which leads to unnecessary disagreements which disrupt the workflow.

Let’s look at ways of improving communication within the workplace:

  • Relationships are built on trust; ensure the trust is maintained by appointing leaders that uphold this.
  • Listen, to communicate effectively, one needs to be able to listen to hear and understand employees and colleagues concerns, to enable you to act and not react.
  • Follow through on what you say, if you fail to do so, it will lead to distrust in the workplace.
  • Provide employees with the protocols to follow to improve the communication between colleagues, departments and managers, for them to obtain the required result and work coherently.
  • Employers need to adopt an open-door policy, be approachable, enabling employees to view their concerns in a safe environment.

The uncertainty during the current COVID19 pandemic is certainly affecting individuals in ways that can jeopardise the good social dynamics within the workplace. For this reason, it is more important than ever to keep the channels of communication open and encourage positive social dynamics between the groups within the workplace.

Here’s hoping that you can apply some of the above pointers to you or your organisation to improve the social dynamics and communication within it. I believe that a happy employee with a sense of belonging and loyalty will be a productive one.

Keep well and stay safe.

Sources:
Wikipedia


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About Debora Keet

My journey at Leads 2 Business started in January 2006 as a Private Projects Researcher, Since October 2008, I have been in the Administration and Human Resources department.

2021: Opportunities for the Taking

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Last year was The Great Interrupter. All plans great and small suddenly had to slam on the brakes and reset; practically everything shrunk into insignificance or got slung onto the backburner with lockdown and the hard reality of a pandemic.

But there was also adaptation and resilience. With the Reconstruction and Recovery Plan and the Presidential Employment Stimulus, I’ve seen various Government Departments and Municipal entities advertising for job opportunities, learnership opportunities, bursaries and tenders. The push to make progress in skills development and get SA working again is admirable. Many tenders were put on hold or cancelled because of hard lockdown. These tenders are now being advertised again and then some. Tender notices continue to be published, pricing is being requested and received, awards are being made and construction and supply contracts have start dates.

Plans are being made and strategies are being put into place this is evident in the stats below from Leads 2 Business industry-focused leads for 2021 to date.

SA Tenders published 2015
Africa Tenders published 2125
Tenders Awarded 561
Projects updated 3833
Projects added 69
BoQ’s uploaded 186
RfQ’s sent 310 472

 

The fact is people are still looking to the future and dealing with today while learning from yesterday. There are always opportunities for the taking for those that look for them. Continue to look while utilizing lessons from 2020 and if you want to streamline your search for opportunities, namely Tenders, Project and Quotes sign up with Leads 2 Business today. Contact us to find out how we put new business prospect leads within your reach.


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About Claire Donaldson

I started working at Leads 2 Business in February 2005, and have served as Head of Department of Daily Tenders from 2007 until the present. I oversee both the Daily Tenders South Africa and Africa Departments.

Featured Tender: Articulated Road Grader

Featured Tender: Bultfontein, Free State

Contract Number:

RFP/RSW06/2020-2021 – Tswelopele Local Municipality

Description:

Tswelopele Local Municipality hereby invites suitably qualified service provider/individuals to submit proposals for supply and delivery of 1 (one) Articulated road grader.

Category Industry
Plant & Machinery Institutional
Region Site Inspection
Bultfontein, Free State No Details
Closing Date Contract Period
12 February 2021 at 12:00 No details.

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About Antonette Claassens

I am a fanatical researcher who takes immense pride in the information I publish and those all-important finer details. When I'm not "researching up a storm", I love the ocean, fab music, and fine dining.

L2B New Search 2021

Welcome to the New L2B Search that has been developed with feedback from subscribers over the past few years. In this blog, we are going to cover the new features of the Search. Most of the features on our previous search page are still available in the new L2B Search. If you have any additional questions or need further assistance please contact us via email, live support, phone or using our contact form.

(Duration 3m 15s)


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About Sasha Anderson

Millennial Mom + wife living the hash-tag life. Remember: If You Fail - Fail Forward

Featured Company: Post Tensioning and Structural Solutions (Pty) Ltd

posted in: Featured Company 0

Read about who’s who in the Industry:

This week we are featuring Gary Williams & Paul Heymans from Post Tensioning and Structural Solutions (Pty) Ltd based in Kloof in the KwaZulu Natal. You can read what they have to say here…

Post Tensioning

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About Amy Steyn

I started at Leads 2 Business in August 2017, so I am relatively new to the L2B family. In my role as Account Executive, I am one of the lucky ones that get to interact with you, the client, on a day to day basis! I'm learning every day, and I look forward to what the future holds at L2B!

Your Essential Guide to Productivity

posted in: Life Lessons 3

How it’s going – 2021

We’ve already completed one month in 2021. How productive have you been so far? I’ve seen so many posts this year with people saying they simply don’t feel motivated or productive at all while using the phrase “February is the new January”. That’s basically the 2021 version of I’ll start next Monday, right?

Let’s Break it Down

Dan S. Kennedy defines productivity as follows:

Enter Your Essential Guide to Productivity: tips with optional further reading links because as we know, “Time is money”. For further motivation (to keep reading), the benefits of productivity include reduced stress, increased engagement and improved self-confidence and who doesn’t want more of all that?

Productivity Tools

Right off the bat lets start with some productivity tools that I use (do you use any of these?):

Trello – for organizing and prioritising projects
Slack – communicate, share files and connect with apps easily
Grammarly – an AI-powered writing assistant that helps with spelling, grammar and more
Google Keep – capture notes and get reminders
Google Docs Editors – Google’s office suite which includes Google Docs, Google Sheets and more
Google Workspace Suite –  collaboration tools like Gmail, Calendar, Meet, Chat, Drive, Docs, Sheets, Slides, Forms, Sites and more
Skype / Zoom – video communication and collaboration
AnyDesk / TeamViewer – remote desktop sharing and file transfer
Dropbox – file Storage and Sharing

Productivity Tools are great but in the end, they don’t make you productive they just assist with the process. So what does? One commonality that stands out after research is MINDSET. As we all know the mind is powerful so it’s no surprise that this is the main component for productivity.

Your Essential Guide to Productivity

With only so many hours in the day, you want to use them in the best way right? So, let’s keep it short with 10 Tips:

Start – this one is obvious, to be productive you have to start somewhere
Plan – create a detailed breakdown of how you plan to achieve goals and focus on these
Be Deliberate – be conscious and intentional with your actions
Deadline – set goals with completion dates in mind
Accountability & Tracking – take accountability and track your progress
Workspace – this goes without saying but creating and maintaining a space that assists you without distractions
Take Breaks – breaks help you to de-stress, re-charge and re-focus
Fuel – your body (and brain) needs fuel to perform optimally
Stop Multitasking – according to science multitasking divides your attention and impairs your ability to function optimally
Say No/Delegate – not everything is equally important so prioritize or delegate

In Conclusion

Keep in mind no project or initiative is perfectly planned even though it may seem that way from the outside looking in. Work hard and do your best. Your customers and/or colleagues will tell you where improvements are needed which means you’ll get the opportunity to improve things that actually matter.

In the name of #KeepingitReal and #Authenticity, I personally struggle with taking breaks, not multitasking, saying no/delegating and on top of that I am a perfectionist. If you’re the same, remember you are a work in progress so don’t beat yourself up when you fall short. Get up, dust yourself off and remember consistency is key. Find methods/techniques that work best for you and you’ll see changes.

WATCH The Science of Productivity from AsapSCIENCE on Youtube for a scientific take on Productivity.

Sources/Further Reading:
Personal Productivity eBook
EmpMonitor
Paldesk
DoIT
INC
HeySpace


To view more Articles, please visit our Leads 2 Business Blog.
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About Sasha Anderson

Millennial Mom + wife living the hash-tag life. Remember: If You Fail - Fail Forward

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