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Make the Most of Advertising

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There are banners everywhere! Every time we visit a website, we see them.

As a marketing tool, banner ads clearly have power. Our goal is to intensify your business’ future growth. No matter how big or small your company is, the difference between a poor banner design and a great one can really put your ROI and site traffic through the roof. It’s vital to make sure your banner stands out.

What are the best ways to build a banner that maximizes click-throughs?

If you want to generate more clicks from your advert, consider incorporating some of these tactics.

Prompting: A good advert will perform better if it contains words that trigger a response from the user. Words such as “Click Here”, “Click to Visit”, and “Visit Now! “, for example.” may increase the chance of click-throughs.

Urgency: The information on your site must seem more important to visitors than the website they’re currently viewing for them to click on your banner. Use phrases such as “Hurry!” to create a sense of urgency.“Only while stock lasts” and “For a limited time only!”The banner should be clear and simple. Ensure your banner space is optimized with click-through elements. Make sure your banners entice users to click and your Web site provides information about your products and services, not the reverse!

Formats: Color schemes for banners are very important. Especially if you are using animation, keep your colour scheme consistent. It is best to highlight keywords with complementary colours that grab the user’s attention.

Target Audience: The audience targeted by our site already has a construction background. Consider what the audience is familiar with, interested in, and likely to click on.

Security: Microsoft has implemented security features in Outlook that prevent .gif animations from repeatedly looping through all frames. Therefore, it is necessary for all relevant information to display in the first frame. Keep in mind that banners lose effectiveness after a while, so you should keep creating new ones every few months.


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About Sasha Anderson

Millennial Mom + wife living the hash-tag life. Reach out if you want to talk: L2B, social media, construction, technology, marriage, parenting, popular culture and travel. Remember: If You Fail - Fail Forward

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