How to talk to Clients you don’t have yet
I can see people reading the Title a few times and wondering…”What?!” That is pretty much the response I had, so don’t feel alone. How do I talk to someone I haven’t got yet? How do I actually get a client? Would they want to talk to me? What would they want to hear?
It’s like being on Pinterest right? Half an hour later you are thinking to yourself ….”Where was I again?”
How to talk to Clients you don’t have yet?
Anyone you meet could be a prospective client. In trying to have a dialogue with a potential client; “do unto others…” comes into play. We all know how we would like to be treated if we were considering being a client. Why not use that as a guideline for how you would treat someone who could be a client? Each interaction could be an opportunity to represent or misrepresent your brand.
Some ideas on how to talk to your client:
1 Be polite
Be nice. It always pays off. You want your client walking away from the experience feeling like they have been heard.
2 Talk like you would in real life, don’t use shoptalk
Not everyone is going to understand the jargon you use within your company or even the industry. Keep it simple. Talk like you would in real life.
3 Keep it upbeat and positive
Let the client know that their request, even if it can’t be facilitated right away, is being considered with “I will discuss your request with our team” or “We are working on this issue for you”.
4 Research your client (ask Big Brother Google)
With the abundance of resources available these days it isn’t difficult to do a little research on your client. There are plenty of social media networks and websites to look through to gain an understanding of what your client does.
5 Make sure that all their questions are answered before you close your conversation
Confirm with your client that their question has been answered and see if there is anything else they are unsure about?
6 Be willing to admit to a mistake
Unsympathetic support can lead people away from the brand instead of helping them feel heard.
7 Don’t leave your clients wondering
Some issues won’t be solved in one go, which means your client is probably left wondering if the issue is going to be resolved or not. Tell your client you will get back to them within a specific time frame and even if the question has not necessarily been answered, contact your client and update them. Take it one step further and follow up a week after an issue has been resolved to see that everything is still running smoothly. It’s bound to put a smile on your client’s dial.
Service delivery is something we love to talk about. But in all honesty, it isn’t always readily delivered. What happens when we receive great service? We talk about it. To our friends, online, social media…… This basically means that if you don’t have a client as yet, you could get one by someone else talking about a great experience they have had with your brand. So how do you talk to clients you don’t have yet? Simple, talk to them just as you would want to be spoken to and keep doing it as a standard.
It will be sure to place your front of mind next time the person needs your services.
If you are interested in becoming one of our subscribers, please visit our website.
To view notes with screenshots on how to use our website, please visit our Wiki site.
To view more articles, please visit our blog.