The Real Truth about Retail Therapy

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The Real Truth about Retail Therapy

 

What we’re doing with retail therapy is we’re desperately trying to regulate our emotions. We don’t like distressing or uncomfortable emotions. So we’ll do short-lived things that make us feel good in the moment” … Joanne Corrigan – Psychologist.

Retail therapy … is it really therapy or is it as Joanne suggests above a “quick fix” for when we are feeling down and need a quick boost or lift? I mean, who doesn’t love a new pair of shoes or a new handbag, or the latest perfume, right? And most of the time when you buy something new, you do feel good, great even. You can imagine how awesome you will look in your outfit with your new shoes or new handbag and the compliments you will get. BUT it is short-lived, because at some point, the indulgence is going to cost you, especially if it something you haven’t budgeted for and it’s a spur of the moment splurge. Once you realised you have overspent, then the depression sets in and so it becomes a vicious circle, of feeling down and depressed, indulging in some retail therapy, feeling good immediately after the purchase, but some time later feeling down once more when you realised you have overspent, yet AGAIN.

If you have clothes or shoes in your cupboard that you have never worn or items in your house that you have never used (we all are guilty of this, although some more than others … just think of the TV show “Hoarders”), then it is time to rethink your retail therapy.

Although retail therapy might work in the short term, it can never cure what’s driving us to shop in the first place, it just temporarily numbs the pain. So … is there a way of achieving a balance?

 

I have come up with a few tips on how to make the best use of retail therapy without blowing your budget every time you feel down.

  1. Always have a monthly budget. (Very Important!) and not just in your head. Write all your expenses down. Every month so you can see exactly where your money is going and then stick to it.
  2. When you feel down, instead of going out and just aimlessly buying, how about window shopping instead? You can look, wish for it, but just don’t buy it. The same goes for shopping online – the wish list is there for a reason. Use it.
  3. Instead of buying those expensive shoes or outfit outright, put them on lay-by or hold for a few days while you think seriously about how much you really need/want them. Maybe after a day or two you will realise that you don’t actually really need them, yes, you may always want them, but the question to ask is, “Do I really need them?”
  4.  Look for alternative things to do when feeling down – phone or talk to a friend, get outside into the fresh air for some exercise, take your dog (or a friend or neighbour’s dog) for a walk, read a book or magazine. The options are endless and sometimes making someone else happy, ends up making you feel happy too. That’s a win/win situation.
  5. Take time to laugh. Laughter IS the best medicine.

 

 

Life is short, yes, but if buying the shoes means you have to live off bread and water for the rest of the month, then the answer is No. Don’t buy the shoes!

So, what is the real truth about Retail Therapy? It is necessary in our lives, we all need it, but the key is not to let it rule our lives and take over our lives, by buying stuff we don’t really need, but want in an effort to make us feel (temporarily) good about ourselves and our lives. What we need to remember with retail therapy, like most things in life, is Moderation. Find a balance. Find an alternative to shopping/buying when feeling down or depressed.

 

Sources:

Vendhq
Fitsmallbusiness.com
Wordstream
Shopify
CampaignMonitor
Pixabay


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About Marlaine Andersen

I have been working for Leads 2 Business, in the Private Projects Department, for 10 years this July. I am Deputy HoD for Private Projects. Researching mining projects and projects through-out the African continent are my areas of research and I find them most interesting.

Clever Marketing Strategies Retail Outlets use

Clever Marketing Strategies Retail Outlets use

Many years ago, my uncle had a general trading store in a little town called Komga in the Eastern Cape, South Africa. He was building his store up from scratch and had many items for sale. One particular item, a box of pens, had been sitting on the shelf, not selling and were priced at 99c each. He made a sign, wrote the word “Special – R 1.00 each”, put the box on the counter and all the pens were sold within a week.

My uncle’s strategy was visual (no mobiles and social media invented yet) but today’s retailers have many more options at their disposal. Many people are bargain hunters and the words “special” or “sale” are like homing beacons, calling us, tantalizing and convincing enough that sometimes, even if we don’t really need the item, we buy it cause we are getting it on “special”!

In this consumer driven world that we live in, we are bombarded from all sides with marketing ploys and adverts, specials, etc to convince you that THIS is the store, THIS is what I need. To draw the foot traffic into their stores, retailers have many options at their disposal and how they use them will determine if their strategies are working……

Retailers need to ensure that their STOREFRONTS are relevant and enticing, when it is a sweltering 40 degrees outside, gorgeous fur coats draped over the mannequins with lace up boots and scarfs will not set the right tone. INCENTIVES TO RETURN and a LOYALTY PROGRAM, this marketing strategy is widely used and is very successful. If I am faced with two shops, side by side, selling the same merchandise but one is offering me an incentive to enter, boy oh boy, that is the one I am going to choose, I mean, who does not want a free coffee while I browse through wonderful stuff that I don’t really need? And if buying something results in a “kickback” to me (loyalty points etc) that’s the way I am gonna go. SOCIAL MEDIA is a powerful tool utilised in retailer’s marketing strategies, promoting their in-store goods on line and even better when there is a limit to the special e.g. buy 2 leggings for R50, Special ends Monday. Goodness, best I get there right now, good price and it ends soon and I don’t want to miss out! Advertising on FACEBOOK, INSTAGRAM and pinning your goods to a PINTEREST board is always a good idea. REVIEWS! Personally I like to check reviews and they most certainly have an influence as to whether I wish to patronise that retailer or not. BRANDS, lets face it, a lot of people are brand conscious and a brand name beats a no-name brand any day! Retailers have a multitude of options at their fingertips and in order to succeed they need to stay one step ahead of their competitors.

Leads 2 Business takes great pride in producing relevant, comprehensive and updated information in the Construction Industry by publishing new tenders and projects on a daily basis. Our up-to-date, user friendly website is a breeze to operate and will save you time when looking to increase your order book. Do not miss out on this opportunity! For further information on our services please contact me on DebbieW@L2B.co.za , I look forward to hearing from you!

 

 

Sources:

Vendhq
Fitsmallbusiness.com
Wordstream
Shopify
CampaignMonitor
Pixabay


If you are interested in becoming one of our subscribers, please visit Leads 2 Business.
To view notes with screenshots on how to use our website, please visit Leads 2 Business Wiki.
To view more Events, please visit our Leads 2 Business Blog.

Please follow and like us:

About Debbie Wessels

Juggling a energetic, full of surprises life, working full time with two teenagers and hoping to still be sane and normal by the time I retire.