Clever Marketing Strategies Retail Outlets use

Clever Marketing Strategies Retail Outlets use

Many years ago, my uncle had a general trading store in a little town called Komga in the Eastern Cape, South Africa. He was building his store up from scratch and had many items for sale. One particular item, a box of pens, had been sitting on the shelf, not selling and were priced at 99c each. He made a sign, wrote the word “Special – R 1.00 each”, put the box on the counter and all the pens were sold within a week.

My uncle’s strategy was visual (no mobiles and social media invented yet) but today’s retailers have many more options at their disposal. Many people are bargain hunters and the words “special” or “sale” are like homing beacons, calling us, tantalizing and convincing enough that sometimes, even if we don’t really need the item, we buy it cause we are getting it on “special”!

In this consumer driven world that we live in, we are bombarded from all sides with marketing ploys and adverts, specials, etc to convince you that THIS is the store, THIS is what I need. To draw the foot traffic into their stores, retailers have many options at their disposal and how they use them will determine if their strategies are working……

Retailers need to ensure that their STOREFRONTS are relevant and enticing, when it is a sweltering 40 degrees outside, gorgeous fur coats draped over the mannequins with lace up boots and scarfs will not set the right tone. INCENTIVES TO RETURN and a LOYALTY PROGRAM, this marketing strategy is widely used and is very successful. If I am faced with two shops, side by side, selling the same merchandise but one is offering me an incentive to enter, boy oh boy, that is the one I am going to choose, I mean, who does not want a free coffee while I browse through wonderful stuff that I don’t really need? And if buying something results in a “kickback” to me (loyalty points etc) that’s the way I am gonna go. SOCIAL MEDIA is a powerful tool utilised in retailer’s marketing strategies, promoting their in-store goods on line and even better when there is a limit to the special e.g. buy 2 leggings for R50, Special ends Monday. Goodness, best I get there right now, good price and it ends soon and I don’t want to miss out! Advertising on FACEBOOK, INSTAGRAM and pinning your goods to a PINTEREST board is always a good idea. REVIEWS! Personally I like to check reviews and they most certainly have an influence as to whether I wish to patronise that retailer or not. BRANDS, lets face it, a lot of people are brand conscious and a brand name beats a no-name brand any day! Retailers have a multitude of options at their fingertips and in order to succeed they need to stay one step ahead of their competitors.

Leads 2 Business takes great pride in producing relevant, comprehensive and updated information in the Construction Industry by publishing new tenders and projects on a daily basis. Our up-to-date, user friendly website is a breeze to operate and will save you time when looking to increase your order book. Do not miss out on this opportunity! For further information on our services please contact me on DebbieW@L2B.co.za , I look forward to hearing from you!

 

 

Sources:

Vendhq
Fitsmallbusiness.com
Wordstream
Shopify
CampaignMonitor
Pixabay


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About Debbie Wessels

Juggling a energetic, full of surprises life, working full time with two teenagers and hoping to still be sane and normal by the time I retire.

Featured Project: Stimela Crossing

Featured Project: Stimela Crossing

Description
Construction of the Stimela Crossing Shopping Mall, Barberton, Mpumalanga. The centre will be single level and semi enclosed with a gross lettable area of 11 878m² with external parking. The centre will have two anchor tenants and a wide range of national retailers.

 

Status Region
Underway Mpumalanga
Category Value
Building Unknown At This Stage
Industry Timing
Retail October 2018 to August 2019 (10 months)
Sector Class
Private Invited / Negotiated

 

 

 

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About Debbie Wessels

Juggling a energetic, full of surprises life, working full time with two teenagers and hoping to still be sane and normal by the time I retire.

Featured Project: Karoshoek Solar Valley Development

Karoshoek Solar Valley Development

Karoshoek Solar Valley Development

Description
Construction of a commercial Solar Thermal Plant, located approximately 30km east of Upington, Northern Cape.

 

Status Region
Underway Northern Cape
Category Value
Infrastructure R 100 million+
Industry Timing
Power Grid October 2015 – October 2018
Sector Class
Private EPCM 

 

Karoshoek Solar Valley Development

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Juggling a energetic, full of surprises life, working full time with two teenagers and hoping to still be sane and normal by the time I retire.

What does Google mean to me?

posted in: Did You Know 0

What does Google mean to me?

The title made me giggle…it should say “what does Google not mean to me?”

Google is my “go-to person” for EVERYTHING that I am looking for information about, be it something I already know, or want know, or need confirmation about, or to settle an argument, anything and everything, there is pretty much nothing that Google cannot help you with.

The above got me thinking, Google has always just been “there” and I have never really thought about how it got its name, how the information gets there (for me to find) and what it all means…hmmm…this means I get to do some research (on Google of course)….

How Google did gets its name?

Turns out Google was born from a spelling mistake! What? The Grammar-nerd firmly instilled in me was horrified, turns out that Google is a misspelling of a real-life mathematical term, googol.

Back in the late 90’s, Larry Page and Sergey Brin were working on a search engine and they had called it “Backrub”……thank goodness they were smart (they were grad students at Stanford after all) and went on a brainstorming session to rename their search engine and with the help of a fellow student Sean, came up with the name “Googolplex”.

Googolplex is the name for 10 to the power of googol. Googol is the name used by mathematicians to reference 10 to the power of 100 or the number 1 followed by 100 zeros. (The name googol and googolplex were originally coined by Milton Sirotta, nephew of Edward Kasner, a famous American mathematician)
When Sean suggested googolplex, Larry thought that the term googol was better and thought that the definition of the word was a great fit for what they were trying to do which was to index an unfathomable number of Internet web pages.

Sean, not realizing googol was spelled with an ol at the end, searched the Internet to see if the domain google.com was available. Larry liked the new word Sean had accidentally come up with, and voila! Google was named.

How does Google find what I am looking for?
Google has several steps that they take in order to find and collate their information (so that you and I can find it easy-peasy)

1. Spiders/Crawling as much of the web as they can.
SPIDERS!!!! that is just creepy and I had an instant visual of an old movie from 1984 starring Tom Selleck called Runaway that had all these hundreds of little killer robots in the shape of spiders (shudder) running around but thank goodness my Arachnophobia is unfounded, it’s not that type of spider (cue nervous giggle) Google has millions of servers spread out across the globe and these are used to crawl, index and power Google’s search engines and are constantly trying to find new pages and check existing pages for updates. A search engine spider does the search engine’s grunt work: It scans Web pages and creates indexes of keywords. Once a spider has visited, scanned and categorised a page, it follows links from that page to other sites. The spider will continue to crawl from one site to the next, which means the search engine’s index becomes more comprehensive with endless amounts of information.

2. Indexing the information that has been sourced.
Google has an index of 100 000 000 gigabytes (might actually be more by now) and that a LOT of data. On the pages that are indexed, Google will select pages or words which are relevant to the site, this is automated and determined by all kinds of metrics including how often a website is updated, what is the theme of the website etc.

3. Determining how the information should be ranked
Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score. A Web Page’s “PageRank” depends on the following (a) the frequency and location of specific keywords e.g. if a keyword only appears once, this webpage will get a low score for that keyword. (b) How long the web page has existed e.g. hundreds of new web pages are created daily and sadly some of them have a very short lifespan, Google places more value on a page that is active and has an established history. (c) How many other web pages link to your webpage
Well!! It seems that Google is a very, very busy search engine that is constantly looking for new information just to please me….and I am very grateful. My life without Google would be ‘informationless’, boring and unfathomable.

Google Quotes that ‘spoke’ to me:
Google is arguably one of the greatest inventions. The search engines is one of the greatest human inventions – Franklin Foer (I hear you Frankie……Google is the best!)
People at different stages of their lives are doing different things, and they all using Google – Susan Wojcicki (So true Susie, I would be lost without Google)
If it isn’t on Google then it does not exist – Jimmy Wales (Jim, I believe it!)

I found a new love in Google. I’m a Googler now – Alan Mulally (Al, you and me both, been in love with Google for a while now, I’m a Googler too!)

Sources:

Skill Crush
Quora
How Stuff Works
Brainy Quote

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About Debbie Wessels

Juggling a energetic, full of surprises life, working full time with two teenagers and hoping to still be sane and normal by the time I retire.

Featured Project: New Hospital in Middelburg

New Hospital in Middelburg

Golden Gate Dinosaur Centre

Description
Design and construction of a new hospital in Middelburg. Project Features include: 220 beds, training centre, 600 seat auditorium, 332 beds for student and staff accommodation and associated recreational facilities.

 

Status Region
Underway Mpumalanga
Category Value
Building R1 037 400 000.00
Industry Timing
Healthcare January 2018 to December 2019 (22 months)
Sector Class
Public Turnkey

 

New Hospital in Middelburg

 

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About Debbie Wessels

Juggling a energetic, full of surprises life, working full time with two teenagers and hoping to still be sane and normal by the time I retire.

Featured Project: Kathu Solar Park

Kathu Solar Park

Kathu Solar Park

Description:

Construction of a 100MW plant with parabolic troughs and a thermal energy storage capacity of 4.5 hours and will be located in the town of Kathu, near Upington, in Northern Cape Province. The project is situated on Farm Kathu No. 465, Kuruman RD. The property is situated approximately 3km to the north of Kathu (town). The access turn off to the property is situated approximately 11km from the Kathu town centre (via the N14 national road).

Kathu Solar Park

Status:

Underway

Category:

Infrastructure

Industry:

Power Grid

Sector:

Private

Region:

Northern Cape

Value:

R100 Million+

Timing:

May 2016 – September 2018

Class

Invited / Negotiated / Turnkey

 

If you are a valued Projects subscriber, you can find more details about this Project here
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About Debbie Wessels

Juggling a energetic, full of surprises life, working full time with two teenagers and hoping to still be sane and normal by the time I retire.

Featured Project: Port St Johns – Waterfront Development in Second Beach

Port St Johns – Waterfront Development in Second Beach
The Palms - Building

Description:

Development of Second Beach. The construction of a tidal pool which includes beach access and lifeguard facilities, a double store house with garage and lifesaver tower, demolishing and refubishment of Vuyani Complex to restaurant and shop (market area), infrastructure including braai stands, erection of picnic tables, rad updgrade, parking areas and construction of a pedestrian bridge and renovation of existing ablution facilities located in Port St Johns, Eastern Cape.

Port St Johns - Waterfront Development in Second Beach

 

Status:

Design

Category:

Building

Industry:

Retail

Sector:

Public Private Partnership

Region:

Eastern Cape

Value:

R 0 Million – R 30 Million

Timing:

Uncertain at this stage

Class

Open Tender

 

If you are a valued Projects subscriber, you can find more details about this Project here
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About Debbie Wessels

Juggling a energetic, full of surprises life, working full time with two teenagers and hoping to still be sane and normal by the time I retire.

Interesting facts about Fire

posted in: Did You Know 0

Interesting facts about Fire

Doing my diligent research for my blog I found some really interesting facts about fire, and I mean “interesting interesting” not “creepy interesting” like I am a budding pyromaniac looking for ways to burn down the world…..

Hearing the word “FIRE!” would strike fear and panic in anyone’s world. From a young age we are taught to respect (mainly fear) fire, it’s drilled into us how dangerous it can be…..don’t get too close, and more importantly…don’t play with fire (I can still remember that as a child I was told “If you play with fire, you will wet your bed”)…..that saying still pops into my mind when I see people standing around the social fire, maybe poking it with a branch to move the coals around, to get air underneath to make it burn better.

 

DID YOU KNOW? Fire is a triangle! In order for a fire to burn it needs 3 components: fuel, oxygen and heat. If one is missing, the fire dies! Those three components each have different methods of being extinguished. Fuel: remove the source, the fire dies! Oxygen: smother the fire with dirt, sand, chemical agent or blanket, the fire dies! Heat: cover with water, powder or foam, the fire dies!

DID YOU KNOW? A small candle will burn at 1800 degrees Fahrenheit (1000 degrees Celsius). A candle flame is blue at the bottom as this is the freshest source of oxygen and yellow at the top, partly due to the rising fumes from below which partly suffocate the upper half of the flame.

DID YOU KNOW? The flame is the visible part of the fire. The colour of the flame can be a result of what fuel is being consumed. Sodium colours the flame yellow, calcium red and potassium blue. Oxygen supply can also affect the colour of the flames. Low oxygen will give off a yellow glow and a high oxygen fire burns blue. But that is not all. Temperature can also play a role in the colour of the flames. From just visible to cherry red ranges from 980 – 1800 Fahrenheit (525 – 1000 Celsius), deep orange to clear orange 2000 – 2200 Fahrenheit (1100- 1200 Celsius) and whitish to dazzling ranges from 2400 – 2700 Fahrenheit (1300 – 1500 Celsius). Sounds like a rainbow, albeit a very dangerous rainbow!

DID YOU KNOW? Fire makes water? It’s true. Place a cold spoon over a candle and you will observe the water vapour condense on the metal…(I have not tried this because with my luck it will take a while and I will get my fingers burnt as the spoon heats up)

DID YOU KNOW? Earth is the only known planet where fires can burn! There is not enough oxygen anywhere else…..

DID YOU KNOW? Most house fires start in the kitchen and often start from overheated grease and unattended cooking. Electric stoves are responsible for more fires than gas stoves. Well, if that is not a sure sign that there should be a lot more takeout in my life and less dangerous cooking then I don’t know what is…….

DID YOU KNOW? It is unknown who actually invented the fire hydrant. Ironically the patent was destroyed by a fire in the US Patent Office in 1836.

DID YOU KNOW? Mixing cotton wool and super glue is a big No No (unless you are lost in the woods at night and only have a first aid kit with you which has these 2 items and you need to start a fire to keep warm and protect you from any wild animals). Applying enough super glue (cyanoacrylate) to cotton wool results in a rapid chemical reaction that could release enough heat to catch on fire…. (I was not brave enough to test this!)

Fire is mesmerizing, hypnotic, beautiful, scary, destructive, fierce, calming, consuming…. many many more adjectives come to mind.

Do you have any interesting DID YOU KNOW facts about fire? Would love to hear from you.

Sources:

http://www.todayifoundout.com/index.php/2011/11/super-glue-chemically-reacts-with-cotton-and-wool-to-generate-enough-heat-to-start-a-fire/

 

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About Debbie Wessels

Juggling a energetic, full of surprises life, working full time with two teenagers and hoping to still be sane and normal by the time I retire.

Featured Project: Venetia Diamond Mine, Limpopo

 

Description:

South Africa’s largest diamond mine, the De Beers-owned Venetia, situated in the Limpopo Province (approximately 80 km west of Musina and 36 km east of Alldays) is expected to take the mine underground at a capital cost of R6.5 billion. Underground operations will access resources at an increased depth of about 1 000m below the surface. The features of the first phase of the expansion included new earthmoving vehicles (EMVs), a new primary crusher and a new fines residue deposit facility, as well as associated infrastructure, which includes a new filling station and a 1 310-m2 extension to the existing EMV workshop. The ramp-up infrastructure for Cut 4 will take the Venetia mine to 2014. Phase one is Complete. Phase two of the expansion will tackle the requirements for the ramp up to Cut 5, which will take the mine to 2021.

 

Status:

Underway

 

Category:

Infrastructure

 

Industry:

Mining

 

Sector:

Private

Region:

Limpopo

 

Value:

R 100 million+

 

Timing:

2013 onwards

 

Class:

EPCM

 

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About Debbie Wessels

Juggling a energetic, full of surprises life, working full time with two teenagers and hoping to still be sane and normal by the time I retire.

Featured Project: Parliamentary Village Infrastructure, Phase 2

Description: Construction of internal bulk infrastructure and services, internal roads and intersections for the proposed Provincial Parliamentary Village, phase 2 in Nelspruit, Mpumalanga CIDB 8CE

Status: Tender

Industry: Residential

Region: Nelspruit

Sector: Public

Value: R61 Million – R100 Million 

Timing: 2018 onwards.

If you are a valued Projects subscriber, you can find more details click here

 

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About Debbie Wessels

Juggling a energetic, full of surprises life, working full time with two teenagers and hoping to still be sane and normal by the time I retire.

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