Where do you find value?

Where do you find Value?

 

 

This is a very tricky question. Where you find value is going to depend on what you value. Different people value different things.

 

Those who value saving, will find value in all sales. They will scour the newspapers, internet, shops etc., for any discount. This might not mean that they are actually buying an item they need, it might just be that because they will be saving, they will buy it now instead of waiting until they actually need it.

 

Everyone wants value for their money. If it’s an item you have purchased or a service. And because you have paid, you want the most out of it. Sometimes, you are amazed by the value you receive for your money, but a few times you are so very disappointed and this is when comments and reviews are published on websites like Hello Peter.

 

Others value family and friends. They understand that each minute you spend with someone you love is to be valued, as you don’t know if you will have the next minute.

 

I recently found a quote from Mother Theresa: “In the West we have a tendency to be profit-oriented, where everything is measured according to the results and we get caught up in being more and more active to generate results. In the East – especially in India – I find that people are more content to just be, to just sit around under a banyan tree for half a day chatting to each other. We Westerners would probably call that wasting time. But there is value to it. Being with someone, listening without a clock and without anticipation of results, teaches us about love. The success of love is in the loving – it is not in the result of loving.”

 

At the end of the day, we are all different, will value different things and therefore, we will all find value in different places. I think the best would be a balance between everything we value and how / where we find that value. Remember to find value in the smaller things in life. It is oft times, the smile you give a stranger, that uplifts them on a bad day, the small kindnesses you do for others, without expecting anything in return. These small things leave a lasting legacy and give value to others’ lives.

 

 

About Cecile Van Deventer

I joined the L2Q Team in 2006, as a L2Q Support Assistant and have been the HOD since 2010. I supervise L2Q Bills, Daily Tender Bills, Control Lists and Directory.

Creating Value!

Creating Value!

 

 

 

The Business Dictionary says “The performance of actions that increase the worth of goods, services or even a business. Many business operators now focus on value creation both in the context of creating better value for customers purchasing its products and services, as well as for shareholders in the business who want to see their stake appreciate in value”.

 

Value has different connotations for different people but fundamentally the process of creating value remains the same regardless of your walk in life. To create value means you need to generate something that someone else wants…..just how valuable they find that something depends on you! Value isn’t fixed or tangible; it is perceived benefit. In other words, value is in the mind of the beholder. Just how strong that perception of value is, depends on you.

 

There are three possible ways to create value –
New Items
More Items
Better Items

 

New items would most likely be the most difficult to achieve because you might need to think out of the box, find something you are not already marketing and pitch it to your client. This might mean you need to rethink the scope of what you offer your clients, a new item might mean a whole new scope added to your company but this would be twofold, creating value for your client as well as your company, I mean, you not going to add something that would be to the detriment of your own company now, would you? Change is the only constant in today’s business world. The ability to act quickly, that is, to adapt or respond, as customers make special requests, competitive requirements change, or the unexpected happens, keeps you on your toes, looking for additional ways to create value.

 

More items means expanding on what you already offer and the ability to deliver what you promise in that glowing brochure that you originally lured the client with. This can be done in a several ways, for example, you could have a feedback system from your clients asking them for ideas on how to improve and what they require to run their businesses more efficiently (this could also result in a new item as discussed earlier) or you could increase the number of items that you offer but not increase your subscription rate or you could give an incentive to subscribers that have been with you for a while, sort of a “loyalty” discount i.e. the longer you stay with us, the less you pay! Now isn’t that a nice way to create value….

 

Better items, I mean, who does not like to get more than their monies worth? In today’s world, you don’t have to stay with a company that is not performing for you, there are lots of choices out there. Creating better value with impact simply means you need to deliver a more powerful punch behind the value that you currently have. Pay attention to exactly what customers find compelling. Deliver your compelling offerings by finding new, more or better items to increase or create value in your business for your client.

 

“Price is what you pay, value is what you get” Warren Buffett

 

 

 

 

 

 

About Debbie Wessels

I started at Leads 2 Business in April 2008 in the tenders Department and transferred to the Projects Department during the same year. I was appointed Head of Department for Projects from February 2011 to March 2022. April 2022 I started a new adventure as Content Regulator.

What does Value mean to You…..

 

43-Blog

 

 

I have been pondering this blog topic since it was assigned to me weeks ago and to be completely honest I wasn’t quite sure what approach I should take…. however this morning I woke up with ideas rushing through my head. Don’t you just love those moments! 🙂

 

Now believe me when I say not every idea I have should be written down…. but it’s my birthday today and I think its me turning 30…. (the end of that number is irrelevant!).
Anyway it was this, I think, that got me thinking about what value really means….

I’m sure you will agree that this changes with age. In your 20’s you generally find value in possibly your first car, furthering your education and for some perhaps simply their favourite high heels will bring value to their life!  Please don’t get me wrong, this is just a very general synopsis, I know there are plenty of 20 odd year old’s who have started families and long life careers by their mid 20s 😉

But I assure you, your values, and what you value will change with age!

Now being in my 30’s (and I’m sure all of you that are alongside me in this age group can relate) I feel that value is measured differently. It comes in the form of a morning smile from your partner, or a hug from your child and the memories we hold safe, along with the careers that quite often make a lot of this all possible.

“Family over friends”  now starts to make more sense and finding your happy place at home and work really means a lot, because by now the decision’s you have made are usually the ones you would like to stick with.

I’m sure most of us have somewhere along the line heard someone of the “older” generation talk about how they got to go to the “bioscope” with popcorn, a coke and a packet of what I envisioned looked like wine gums, all with a coin, few of us have ever laid our eyes on!

Now this is what value was. “More Bang 4 your Buck” is the term I remember being thrown around freely while I was growing up.

 

So….Is there still value in the commercial world?
Now I’m no business owner but I think value is often derived from value. When your employees are valued this brings on a sense of encouragement, fulfillment and an all round eagerness to please, which in turn, turns into creating or delivering a valued product or service.

Makes sense right….

 

Now I leave you with a quote from Chris Holmes US musician and member of the band W.A.S.P. (once again this is of no relevance, but I do like his quote!)

“ Kindness doesn’t cost a penny but its Value is beyond measure to the recipient”

So go out today and do something that will bring value to someone’s life, this will more than likely bring value to your own…. and if not….you will at least be left with a warm fuzzy feeling in your belly!

 

 

Until the next time, this is me signing off and wishing you a super day!  🙂

 

 

About Sherina Shawe

"You have to do everything you can, you have to work your hardest, and if you do, if you stay positive, you have a shot at a silver lining." from: Silver Linings Playbook.

Definition of Value

 

Value

Definition of Value

 

“Definition of Value”. Hmmm. Well, I’ll just go get a hammer and nail down a cloud, shall I? Good grief.

Value is subjective. They say that “Beauty is in the Eye of the Beholder”. Well, so is value. I’m sure there are many who would scoff at what I value, and I’m sure I have scoffed (although I’m thoroughly ashamed of doing so) at the values of others. What people hold dear isn’t to be taken lightly or mocked. Great things come from the most unlikeliest of places and reasonings. It’s like declaring a planet wide favourite colour and being surprised when nearly everyone shouts “Oi! Pink! Pink! That’s not my favourite colour. It clashes with my everything” etc and so forth.

 

Companies, staff and consumers all have their own set of values and principles and preferences that are placed on pedestals to be admired and dusted off every now and then, or maintained day to day in the dirt down on the ground. Companies set themselves goals and outlooks and set up internal cultures, in an effort to achieve what they deem important, what they admire, what they envy. It could be “success” (another flighty definition, if ever I saw one) comprised of growth or security or profit or respect and reliance from their customers or peers or competitors (or any combination thereof). Motivation can never be underestimated when in the pursuit of a dream. Staff merge their personal values and principles with those laid down by their employers. A symbiosis that hopefully, doesn’t require question or sacrifice. Consumers, hopefully, know what they want and what they are willing to pay for it. Quality or quantity. The short-term or long-term. The easy or the challenging. A clear idea of preference, and an understanding of why that preference, is one of the hardest aspects when making your choice.

 

One man’s trash, is another man’s treasure.

The early bird gets the worm, but the second mouse gets the cheese.

Apple versus Android

Coke versus Pepsi

The Tortoise versus the Hare

Eskom versus a candle and matches

 

You get the point.

 

Basically, value is defined by what you are willing to give up. Trusting that you will be gaining. Altruism doesn’t really exist in the business world. There’s an exchange. I give something in exchange for something I feel is worth it. This can be anything as measurable and common as money to the rarer stuff of trust and loyalty. But this exchange rarely ends there. It’s always back to what we make of it. The more we put in, the more we get out. And the end results are just as wiley. Life, just like business, is not a guarantee. It’s hardwork and luck and a thousand little things that come together to make it or break it. Disappointment lurks at every corner, being egged on by Expectations. But when expectations are met or even exceeded. That’s a good feeling for all concerned.

 

What we value defines us. And what we are willing to sacrifice for our values, defines us further.

 

Abundance Acceptance Accessibility Accomplishment Accountability Accuracy Achievement Acknowledgement Activeness Adaptability Adoration Adroitness Advancement Adventure Affection Affluence Aggressiveness Agility Alertness Altruism Amazement Ambition Amusement Anticipation Appreciation Approachability Approval Art Articulacy Artistry Assertiveness Assurance Attentiveness Attractiveness Audacity Availability Awareness Awe Balance Beauty Being the best Belonging Benevolence Bliss Boldness Bravery Brilliance Buoyancy Calmness Camaraderie Candor Capability Care Carefulness Celebrity Certainty Challenge Change Charity Charm Chastity Cheerfulness Clarity Cleanliness Clear-mindedness Cleverness Closeness Comfort Commitment Community Compassion Competence Competition Completion Composure Concentration Confidence Conformity Congruency Connection Consciousness Conservation Consistency Contentment Continuity Contribution Control Conviction Conviviality Coolness Cooperation Cordiality Correctness Country Courage Courtesy Craftiness Creativity Credibility Cunning Curiosity Daring Decisiveness Decorum Deference Delight Dependability Depth Desire Determination Devotion Devoutness Dexterity Dignity Diligence Direction Directness Discipline Discovery Discretion Diversity Dominance Dreaming Drive Duty Dynamism Eagerness Ease Economy Ecstasy Education Effectiveness Efficiency Elation Elegance Empathy Encouragement Endurance Energy Enjoyment Entertainment Enthusiasm Environmentalism Ethics Euphoria Excellence Excitement Exhilaration Expectancy Expediency Experience Expertise Exploration Expressiveness Extravagance Extroversion Exuberance Fairness Faith Fame Family Fascination Fashion Fearlessness Ferocity Fidelity Fierceness Financial independence Firmness Fitness Flexibility Flow Fluency Focus Fortitude Frankness Freedom Friendliness Friendship Frugality Fun Gallantry Generosity Gentility Giving Grace Gratitude Gregariousness Growth Guidance Happiness Harmony Health Heart Helpfulness Heroism Holiness Honesty Honor Hopefulness Hospitality Humility Humor Hygiene Imagination Impact Impartiality Independence Individuality Industry Influence Ingenuity Inquisitiveness Insightfulness Inspiration Integrity Intellect Intelligence Intensity Intimacy Intrepidness Introspection Introversion Intuition Intuitiveness Inventiveness Investing Involvement Joy Judiciousness Justice Keenness Kindness Knowledge Leadership Learning Liberation Liberty Lightness Liveliness Logic Longevity Love Loyalty Majesty Making a difference Marriage Mastery Maturity Meaning Meekness Mellowness Meticulousness Mindfulness Modesty Motivation Mysteriousness Nature Neatness Nerve Noncomformity Obedience Open-mindedness Openness Optimism Order Organization Originality Outdoors Outlandishness Outrageousness Partnership Patience Passion Peace Perceptiveness Perfection Perkiness Perseverance Persistence Persuasiveness Philanthropy Piety Playfulness Pleasantness Pleasure Poise Polish Popularity Potency Power Practicality Pragmatism Precision Preparedness Presence Pride Privacy Proactivity Professionalism Prosperity Prudence Punctuality Purity Rationality Realism Reason Reasonableness Recognition Recreation Refinement Reflection Relaxation Reliability Relief Religiousness Reputation Resilience Resolution Resolve Resourcefulness Respect Responsibility Rest Restraint Reverence Richness Rigor Sacredness Sacrifice Sagacity Saintliness Sanguinity Satisfaction Science Security Self-control Selflessness Self-reliance Self-respect Sensitivity Sensuality Serenity Service Sexiness Sexuality Sharing Shrewdness Significance Silence Silliness Simplicity Sincerity Skillfulness Solidarity Solitude Sophistication Soundness Speed Spirit Spirituality Spontaneity Spunk Stability Status Stealth Stillness Strength Structure Success Support Supremacy Surprise Sympathy Synergy Teaching Teamwork Temperance Thankfulness Thoroughness Thoughtfulness Thrift Tidiness Timeliness Traditionalism Tranquility Transcendence Trust Trustworthiness Truth Understanding Unflappability Uniqueness Unity Usefulness Utility Valor Variety Victory Vigor Virtue Vision Vitality Vivacity Volunteering Warmheartedness Warmth Watchfulness Wealth Willfulness Willingness Winning Wisdom Wittiness Wonder Worthiness Youthfulness Zeal

Past. Present. Future.

 

What do you value?

And what’s it worth to you?

About Claire Donaldson

I started working at Leads 2 Business in February 2005, and have served as Head of Department of Daily Tenders from 2007 until the present. I oversee both the Daily Tenders South Africa and Africa Departments.

Relax, It is almost Year End

Relax, It is almost Year End

 

Relaxation tips for the Construction Industry

 

It is that time of year when everything starts to feel a little out of control.  If you are in the Construction industry, deadlines loom like ominous clouds just before the weekend and time seems to disappear into something akin to a black hole never to be recovered.  Small things get on your last nerve, there doesn’t seem to be enough coffee in your mug… ever!  No one else seems to appreciate the gravity of the depth of the situation you are in.  To add to that, some people seem to be in holiday mode already, which is really frustrating because it is somewhere you would very much like to be but just can’t seem to reach.

 

If it is any comfort. You are so close.

 

Feeling a similar inclination to run for the hills screaming, I went in search of some quick fixes to ‘chill out’ at the office and hopefully maintain some semblance of sanity for the remainder of the year.  Fast Company mentions a few pointers which seemed to help me gain some equilibrium, so I thought I would share it in hope of making the load lighter for you:

 

# One : Take time to look out the window.

Hartkopf found that people who sit near a window have 23% fewer complaints of stress-related illnesses such as headache, back pain, and exhaustion. “Windows provide stimulation — excitement, pleasure, and information,” he says, “Subconsciously, we need to know if it’s raining outside. ” Always choose an office with a view, even if you’re offered a larger, windowless office. If you’re stuck in a cubicle, make frequent trips past the lobby.

 

#Two : When exercising, do so Outside

After looking out the window all day, get outside! Eifert’s study shows that outdoor exercise reduces the level of stress hormones in the bloodstream, resulting in positive mood changes. “There’s more to exercise than just doing the exercise,” he says. “People who buy Nordic Tracks from TV rarely keep it up, because indoor settings don’t generate the positive effects on mood that outdoor settings do. ”

 

#Three : When working out, it’s okay to go slow

Dishman found that regardless of whether you exercise at 80% or 40% of capacity, the effect on stress is still the same as long as you work out for at least 20 to 30 minutes. “Not exercising is bad for your mental health, but there’s no consistent relation between the intensity of the physical activity and the psychological benefit,” he says. “For mental health, more is not necessarily better. ”

 

#4 : After your workout, take a few moments to relax

After an aerobic workout, Mardus suggests, find a place to lie down; close your eyes; listen to music or nothing; and enjoy the floating, narcotic effect of the endorphins you just released. This way you stay in an alpha state and get an almost meditative effect. It seems to last for 20 minutes or so. ” As you shower and head back to work you’ll slip into a beta brainwave state, which helps you shake that “I don’t care” feeling.

 

#5 : Change your mindset

Rosch says that we become stressed when we dwell on the problem instead of finding a solution. The trick is to look for ways to take control. His example: “Your 15-minute commute takes an hour each day because of traffic. You arrive at work completely wired from battling gridlock. Instead of getting mad at the traffic, come in an hour earlier and leave an hour earlier. If that’s not possible, get a cassette and use the time to learn a foreign language. Once you gain control over the situation, you’ve taken a very big step toward reducing stress. ”

 

While these tips are great, sometimes you are unable to get outdoors. Its just not possible and you are stuck in a cubicle or at your desk.  Some ‘quick fix’ stress busters to help this are:

 

1) Close your hands in a tight fist for 10 seconds and slowly open them. Repeat five times.

2) Roll your head from side to side. Repeat five times.

3) Tighten your toes, hold them for 10 seconds, and release. Repeat five times.

 

I think Fast Company has it right.  It is important to get some kind of physical activity happening to break the tension and be able to refocus. With time being an issue for most people, it is comforting to know that just 20 – 30 minutes a day can make a huge difference.  See it as a break from the stress and something that helps you to get in the right frame of mind rather than another thing to add to your list and you will be surprised at the effectiveness.

 

If we don’t get the chance to wish you happy holidays in person, I hope that your newfound stress busting habits carry through the holidays and that you have a relaxing and wonderful break.  Catch you on the flip side. Until 2015 …….

 

 

 

Who are the people you have just quoted?

 

Volker Hartkopf, architecture professor at Carnegie Mellon University in Pennsylvania and director of the Center for Building Performance and Diagnostics.

Georg Eifert, professor of clinical psychology at West Virginia University.

Rod Dishman, professor at the University of Georgia, has reviewed some 250 studies on the effects of physical exercise on stress.

Craig B. Mardus, author of “How to Stop Worry in One Second” (Warner Books, 1995), has spent 15 years researching stress while working at the Canyon Ranch Spa in Lennox, Massachusetts

Dr. Paul Rosch, president of the American Institute of Stress and a clinical professor of psychiatry at New York Medical College.

 

 

 

Source:

http://www.fastcompany.com/27773/5-ways-chill

 

 

About Carmen Barends

Social Media adventurer exploring new frontiers and learning how to survive. Tongue in cheek and mischief are the order of any good day topped with a sprinkling of laughter.

Getting a chance at the Worm

Getting a chance at the Worm

 

 

“The early bird gets the worm”

I have heard that it’s not much fun to rise early, or should I say very early. However research is rarely wrong. Not a morning person?  Well, according to Forbes “Love it or hate it, utilising the morning hours before work may be the key to a successful and healthy lifestyle”.

So why don’t more people start their day in the right way? Poor time management, late nights, too much to do…. the reasons run on.  But early mornings are often touted as the most beautiful time of day and getting up early could actually set the pace and tone for the rest of your day.

Why? Well apparently numerous influential thought leaders and CEOs get up early and follow some great habits to get themselves ready for the day (so maybe we could learn something from them?).  The top five listed habits quoted by these successful people are:

 

Exercise

Yes, it’s been said loads of times! But a quick workout at the beginning of the day can give you energy and improve your mood (which often carries through the day).

 

Map out your day

Think about what your goals are for the day. This time in the morning is often the only peaceful time you will get without any interruptions and putting in a little planning can help your day run a little smoother.

 

Eat a healthy breakfast

A good breakfast ensures no growling stomach half way through the morning (and one less thing to worry about). It puts a person in a good mood and helps improve your outlook on the day. It is also a great time to chat to your family and do a bit of bonding and set the tone for their day too.

 

Visualisation

The mental version of staying healthy. Think about your day and the success you are going to have. Spend a couple of minutes in your head. See yourself walking tall!

 

Make your Day Top Heavy

Do the most unpleasant tasks first. Get them out of the way so you don’t have to have them looming over you all day. That leaves the things you enjoy for the rest of the day.

 

So if this has touched a heart string for you, you will know that perhaps it’s time to consider changing your routine up a little.

 

 

Remember, the early bird gets the worm.

 

 

 

Sources:

http://www.forbes.com/sites/jennifercohen/2013/10/02/5-things-super-successful-people-do-before-8-am/

About Carmen Barends

Social Media adventurer exploring new frontiers and learning how to survive. Tongue in cheek and mischief are the order of any good day topped with a sprinkling of laughter.

Keep Calm and Love Technology

posted in: Life Lessons 0

Keep Calm and Love Technology

“If someone from the 1500’s came to us now and looked at what technology has enabled us to do, they’d think we were superhuman.” – Kenji Huang

 

For most of us switching on the computer, sending an email from our phones and using a GPS are part of our everyday lives but for millions around the world these tasks can seem foreign and difficult to grasp. Many people feel confused and wish they knew more, but struggle to understand technical lingo.

One of these individuals is my Dad, a 58 year old who has dismissed technology ever since I can remember, I regularly describe him as “technologically challenged”, meaning that finding the “ON” button on most electronics is difficult for him.

If I put myself in my Dad’s shoes (and thus the shoes of many others like him) and imagine what it must be like. I realise that there are also many things about technology that are foreign to me. To others who have more knowledge and wider access to tech I might also be considered “technologically challenged”.

 

Here are some “technologically challenged” scenarios I came across:

  1. ‘A woman called the help desk with a problem with her printer.  The tech asked her if she was “running it under Windows.”  The woman then responded, “No, my desk is next to the door.  But that is a good point.  The man sitting in the cubicle next to me is under a window, and his is working fine.”’
  2. ‘Tech Support: “Ok Bob, let’s press the control and escape keys at the same time.  That brings up a task list in the middle of the screen.  Now type the letter ‘P’ to bring up the Program Manager.” Customer: “I don’t have a ‘P’.” Tech Support: “On your keyboard, Bob.” Customer: “What do you mean?” Tech Support: “‘P’ on your keyboard, Bob.” Customer: “I’m not going to do that!”’

 

Some may ask, “how on earth scenarios like that still happen in 2014?”.

Many older people or those starting businesses are choosing today for the first time to use computers and the internet. They have realised it’s less expensive and easier to ‘keep in touch’ via email and social media and that technology can be used to keep abreast of current affairs, grow businesses, open communication channels and make everyday tasks quicker. Many new users may be defined as “technologically challenged” but this is only the start to becoming technologically capable.

So, where do you start? How can you use technology to expand your business while keeping abreast of events? And how do you find technical support that can speak to you in a way that makes sense and is helpful whether you rate yourself as a tech geek, technologically challenged or anything in between?

How about starting with a company whose ‘ethos is that of service excellence, customer relations and providing solutions to an evolving construction Industry’?

Click, Call or Email Leads 2 Business if you want to know more.

About Sasha Anderson

Millennial Mom + wife living the hash-tag life. Remember: If You Fail - Fail Forward

Three lessons I would share with my younger self about life

posted in: Life Lessons 2

Three lessons I would share with my younger self about life

At first when I was asked to write this article it occurred to me that perhaps I was too young to do so.  But then I remembered that I have three children and just recently I caught myself sounding like a mom and lecturing them about what I wish I knew as a younger me.  Now I know I’m not wise nor old enough to bestow any wise words of wisdom on anyone, but I have picked up a few things along the way….

 

 

NO DEBT!

And this is a biggie – if you cant afford it, save until you can and if you are unfortunate enough to find yourself in debt – pay it!  Don’t hide – take that call.

 

TAKE ADVANTAGE!

Now wait, let me finish…

As a kid you are given education, sport, entertainment and time.  Now what we would do for a little more of that right now – right?  I remember complaining and faking my way out of hockey practice week in and week out and now I have to PAY to gym and still do it after hours and I’m talking “parent hours” not work hours!

So take that extra subject, join a team, take part in the school production and enjoy your holidays.

 

BE HONEST!

This comes with time and from what I can tell, a lot of dishonesty is out of fear. We can all remember telling white lies as children because we where scared of the consequences. Well, be brave.  The sooner you realise how empowering honesty can be, the sooner you can be free. Take responsibility, you will respect yourself for it and so will others.

Now that last one is not a once off “life lesson”, but rather life in progress, much like the rest of my list, the kind of things I have to remind myself about every so often and in some cases still learn.

 

  • Go the extra mile and smile.
  • If you can’t say it to their face, don’t say it behind their back (this is a tough one mostly for us ladies, but its totally possible).
  • When all else fails – push some more and don’t stop!
  • Say Thank You, and mean it.
  • Learn something New.
  • Listen.  I mean really and truly listen to your kids, friends, family etc.
  • Don’t say no just because you are feeling lazy.
  • Don’t hide your accomplishments and be proud of yourself.
  • Misfortune and a less than perfect up-bringing is not an excuse for a bad attitude.
  • Don’t leave it for the next person to do!

 

And lastly find something to believe in, it will keep you motivated through the good times and carry you through the tough times.

P.S. Go write a blog! This experience has been an enlightening one, its made me remember what’s important, it’s made me want to smile wider, work harder and be an all round better person 😉

 

 

 

 

 

About Sherina Shawe

"You have to do everything you can, you have to work your hardest, and if you do, if you stay positive, you have a shot at a silver lining." from: Silver Linings Playbook.

Gone Fishing

Gone Fishing

 

 

 

 

I recently had the pleasure of taking part in a fly fishing competition in the KwaZulu – Natal Midlands in South Africa. If you ever have this opportunity, you would find yourself in the most impossibly scenic places at the best time of day, catching and releasing a worthy prey – in this case – trout.

 

The social aspect of this competition is quite well known and was in full swing.  As with any sport or hobby there inevitably is some networking that happens.  One moment you are talking about what fly you were using when you hooked into your fish and the next you are exchanging business cards.  It got me thinking about marketing and how there are some similarities to fishing. Let me explain my thinking…

 

 

Do the hard yards

When fishing, it is always a good idea to find where the fish are holding.  What structures would they choose to hide and live in?  What are they feeding on and what do they like to consume?  Similarly in marketing, you need to investigate who your target market is and what are they looking for.  What would create interest in you and your products or services over and above your competitors?

 

You can’t catch a fish unless your line is in the water

You need to get your line in the water to actually have a fish interested in your offering.  No line, no chance.  Whatever your plan is, brand awareness via repeated exposure or increasing sales, you need to actually put something out there for people to see.   If they don’t see you, they will be less aware of you and someone else is going to get their attention.

 

Be Present

If I wasn’t at the competition I wouldn’t possibly have caught any fish or even made the connections that I did with the people there.  In the day and age of technology I feel it is still important to be present to connect and engage with people.  People like to put a face to a name.  It makes it more memorable and keeps you front of mind.  It is a more personal connection.  Sometimes, between all the advertising and marketing, you need to make sure that there is an opportunity for people to walk through an open door and actually meet a person.  Let people see inside as such and realise that it is not just a brand they are connecting to, but the people behind it as well.  It makes a difference.

 

As for the fishing competition… we may not have won, but we definitely got to catch some amazing fish and met some very interesting people who now know more about our brand.  Kind of a win win situation really.  So, the only question remaining is… are you going fishing?

 

 

About Carmen Barends

Social Media adventurer exploring new frontiers and learning how to survive. Tongue in cheek and mischief are the order of any good day topped with a sprinkling of laughter.

Choosing to do the Work

Choosing to do the Work

 

Have you ever wondered who that guy was, forever rolling the boulder up the hill, just to have it roll back down again? Of course, you have. It keeps you up at night.

 

In Greek mythology, he was King Sisyphus. Founder and first king of Corinth, from back in the day. Known for promoting navigation and commerce. As well as randomly murdering guests and planning fratricide. What’s Greek mythology without a little murder and mayhem?

 

Basically, he was cursed because he annoyed and outsmarted the Gods. Zeus in particular, and this would not be borne and whatnot. Greek Gods – the embodiment of sulky toddlers.

 

So he was cursed to roll a boulder up a hill and just as it reached the top, it would roll back down again. The word is Sisyphean. An interminable act without end. Not very inspiring at all.

 

Sometimes the focus is on the short game; so the long game fades away into the distance and seems to become unattainable.

 

However, I always wondered why he keeps trying? Let’s ignore the being “cursed” bit and never mind the “repeating the same action, hoping for a different outcome being the definition of crazy” aspect. I like to think that King Sisyphus still has hope and a goal and a purpose. That he’ll make it to the top and, somehow, roll that boulder down the other side. That all the toil and struggle will result in an accomplishment few believed possible. That the “interminable” is just a disguise for the time it takes to get where we need to go.

 

“He chooses to do the work. Every single time. Regardless of the previous day’s outcome. And that’s inspiring.”

 

Or it could just be his bloody-mindedness. Either way, the job will get done.

 

“Success is the sum of small efforts repeated day in and day out”.

 

 

 

 

About Claire Donaldson

I started working at Leads 2 Business in February 2005, and have served as Head of Department of Daily Tenders from 2007 until the present. I oversee both the Daily Tenders South Africa and Africa Departments.

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