Infographic: Leads 2 Quotes

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About Marlaine Andersen

I have been working for Leads 2 Business, in the Private Projects Department, for 10 years this July. I am Deputy HoD for Private Projects. Researching mining projects and projects through-out the African continent are my areas of research and I find them most interesting.

Infographic: Open Quotes

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About Marlaine Andersen

I have been working for Leads 2 Business, in the Private Projects Department, for 10 years this July. I am Deputy HoD for Private Projects. Researching mining projects and projects through-out the African continent are my areas of research and I find them most interesting.

Why Advertise?

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Why Advertise you ask?

If you have a business, whether small or a large corporation, it is always a good idea to advertise your products and/or services and here are 10 good reasons why:

  1. Advertising in the right medium, reaching your target market (that’s a whole blog on its own) generates loyalty to your brand and forms a lasting connection with your customers. #BrandLoyalty
  2. Advertising creates a positive image of your company, your products and/or services. Regular, positive advertising advises customers that you are available, open for business and you can help solve their problems, fill their needs etc.
  3. Advertising can attract new customers and ultimately more business which in turn, generates income – also known as ROI. The market is always changing and there are always new potential customers looking for new business opportunities and ways to grow their business.
  4. Advertising helps you stay ahead of the competition as advertising convinces people to use your company, your products/services and it reminds them why they chose to use your products in the first place.
  5. Advertising generates more income for your company, as I mentioned earlier, but it’s worth mentioning again as this is important. Invest in advertising and watch your business grow and succeed, even in thetough times.
  6. Advertising in the right medium allows you to target your ideal customers in a specific market, by making them aware of what your company can offer them.
  7. Advertising not only attracts new business and customers, but it also creates repeat and continuous business, by reminding customers, that you are there for them whenever they may need your products and/or service again.
  8. Advertising can be used to promote a new service or product that your company is offering and persuade new, as well as existing, customers to try it out by explaining why they need it, what it can do for them and how it can help them. #PowerofPersuasion
  9. Advertising regularly ensures that you maintain a constant, positive, public presence and people don’t forget about your company and what it has to offer.
  10. Advertising can encourage people to contact your company for more information on what you have to offer.

 

And there are many more benefits, but these are just 10 and the bottom line is that by advertising you generate more business and more sales for your company, not just now, but for the future too and isn’t that what being in business is all about? To make money.

 

If you’re in the construction industry and looking to advertise, L2B offers various advertising slots. For more information email Advertising@L2B.co.za

 

Sources:
Duct Tape Marketing
Dsprel
Effortless Outdoor Media


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About Marlaine Andersen

I have been working for Leads 2 Business, in the Private Projects Department, for 10 years this July. I am Deputy HoD for Private Projects. Researching mining projects and projects through-out the African continent are my areas of research and I find them most interesting.

Infographic: Why Advertise?

Thinking about Advertising with Leads 2 Business? Check out our infographic with 5 reasons to advertise today and keep an eye out for a more detailed blog next week.


To view more Articles, please visit our Leads 2 Business Blog.
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About Marlaine Andersen

I have been working for Leads 2 Business, in the Private Projects Department, for 10 years this July. I am Deputy HoD for Private Projects. Researching mining projects and projects through-out the African continent are my areas of research and I find them most interesting.

Infographic: Why you need to subscribe to Tenders

Check out our latest infographic on Tenders and why you need to subscribe today:


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About Marlaine Andersen

I have been working for Leads 2 Business, in the Private Projects Department, for 10 years this July. I am Deputy HoD for Private Projects. Researching mining projects and projects through-out the African continent are my areas of research and I find them most interesting.

Tunnel Boring Machines

Tunnel Boring Machines (TBM)

A tunnel boring machine (TBM), also known as a “mole”, is a very large machine designed to excavate and drill with a circular cross-section, through a variety of soils and rock to create a tunnel.
Tunnel boring machines are used as an alternative to drilling and blasting methods in rock and conventional “hand mining” in soil. TBMs have the advantages of limiting the disturbance to the surrounding ground and producing a smooth tunnel wall. This significantly reduces the cost of lining the tunnel and makes them suitable to use in heavily urbanized areas. The major disadvantage is the upfront cost. TBMs are expensive to construct and can be difficult to transport, due to their very large size.
The first tunnelling machine was designed by an Engineer, Marc Brunel in the 19th century. It was used to help build the Thames tunnel in 1843 – the first tunnel under a river. Brunel’s invention was basically just an iron framework with spaces for workmen to stand-in. Tunnellers dug out the earth in front of them with pickaxes and shovels.
According to global tunnelling tradition, a TBM cannot start work until it is given a name. This tradition also sees most TBMs being named after women. Why are they given women’s names? Apparently, it’s a tradition dating back to the 1500s when miners and anyone working underground with explosives prayed to Saint Barbara to protect them from the dangers underground.
Phyllis, Ada, Elizabeth, Victoria, Jessica, Ellie, Sophia and Mary were the names of the eight tunnel boring machines used in London’s mega Cross-rail Project. Big Bertha is the infamous TBM stuck underneath Seattle and Alice tunnelled Vancouver’s new Evergreen Line.
Here in South Africa, the R300 million TMB used to construct the 3-kilometre tunnel stretching from Rosebank Station to Park Station as part of the Gautrain project in Gauteng was named ‘Imbokodo’, or ‘hard rock’. The name, ‘Imbokodo’, flows from the women’s protest march to the Union Buildings on August 9, 1956. This march saw the birth of the phrase ‘wathinta abafazi, wathinta imbokodo’ or, ‘if you strike a woman, you strike a rock’. Project officials chose the name because they believed the TBM would do her work with the “agility and effect of a super kung fu master, yet with a feminine touch of tenderness and softness as she tunnels her way through soft ground and hard rock”.

The world’s largest hard rock TBM is known as Martina, (she has an excavation diameter of 15.62m, a total length of 130m and a total weight of 4,500 tons. It was built by Herrenknecht AG, and is owned and operated an Italian construction company, Toto S.p.A. Costruzioni Generali (Toto Group) and was used for the tunnelling of the Sparvo gallery of the Italian Motorway Pass A1 near Florence in Italy.
Tunnelling machines have had an economic, environmental and cultural effect around the world. Like bridges, tunnels connecting communities, and sometimes even entire nations!
In the UK for example, modern TBMs have helped boost the economy. London Underground’s Jubilee line tunnel has brought redevelopment all along the new line.
TBMs can also be used to improve the environment. The machines that dug the Lee and Thames Tideway tunnels helped improve sewage treatment for large areas of London.
Today’s modern tunnelling machines look very different from Marc Brunel’s miner’s cage, but their function is very similar. The TBMs dig out earth which is carried back behind it – usually on a conveyor belt. The TBM moves forward and continues to dig.

Showing a TBM in action, underground

“Like giant underground factories on rails, they’re the equivalent of 14 London buses end-to-end and a staggering 143 buses in weight”

 

Sources:
Mining
Engineering News
ICE


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About Marlaine Andersen

I have been working for Leads 2 Business, in the Private Projects Department, for 10 years this July. I am Deputy HoD for Private Projects. Researching mining projects and projects through-out the African continent are my areas of research and I find them most interesting.

Tender Infographic: Mpumalanga

Tender Infographic: Mpumalanga

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About Marlaine Andersen

I have been working for Leads 2 Business, in the Private Projects Department, for 10 years this July. I am Deputy HoD for Private Projects. Researching mining projects and projects through-out the African continent are my areas of research and I find them most interesting.

Leads 2 Business Weekly Quote

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This week’s mindfulness quote encouraging you to appreciate all your days is from Anjali Sharma.


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To view notes with screenshots on how to use our website, please visit Leads 2 Business Wiki.
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About Marlaine Andersen

I have been working for Leads 2 Business, in the Private Projects Department, for 10 years this July. I am Deputy HoD for Private Projects. Researching mining projects and projects through-out the African continent are my areas of research and I find them most interesting.

Featured Company: Regal Civils

Read about who’s who in the Industry:

This week we are featuring Grant Lopes from Regal Civils based in Strand in the Western Cape. You can read what he has to say here…

Regal Civils

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About Marlaine Andersen

I have been working for Leads 2 Business, in the Private Projects Department, for 10 years this July. I am Deputy HoD for Private Projects. Researching mining projects and projects through-out the African continent are my areas of research and I find them most interesting.

Infographic: 10 Good Reasons to Subscribe to Projects

Check out our latest infographic detailing 10 Good Reasons to Subscribe to Projects today

Private Projects

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About Marlaine Andersen

I have been working for Leads 2 Business, in the Private Projects Department, for 10 years this July. I am Deputy HoD for Private Projects. Researching mining projects and projects through-out the African continent are my areas of research and I find them most interesting.

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