Did You Know #DYK: Market Intelligence

Market Intelligence

Using Intelligence in your business approach.

 

Businesses often make the mistake of surveying their marketing landscape and assuming what works now will work in 5 years’ time. Economic fluctuations continuously occur and these will affect spending. An economic downturn means fewer opportunities with the same number of competitors.

 

Gaining competitive advantage means having clear objectives:

Streamline your approach; know your industry, know your competitors, have solid knowledge of your company’s strengths and points of differentiation.

Be flexible; regularly assess industry movements, use available information and align your strategies to fit current trends.

Plan ahead; determine which areas to focus on and ensure you are prepared to respond to the inevitable challenges.

 

Tracking trends and fluctuations give you a steady overview of your corporate landscape, utilise the data to allocate necessary time and resources to the areas that will grow your business.

 

Using our construction leads platform, we’ve given a breakdown of tenders for each of South Africa’s provinces, including the most populated tender types:

 

If you are interested in becoming one of our subscribers, please visit our website.
To view notes with screenshots on how to use our website, please visit our Wiki site.
To view more articles, please visit our blog.

About Lee Finch

I started my journey at Leads 2 Business in 2004 as an account executive. In 2006 I moved over to MAPRO (Marketing, Advertising and PRO), and in 2012 I became a Director. It’s exceptionally rewarding being a part of the Leads 2 Business team. I’m incredibly proud of the achievements and business ethos and I’ve always firmly believed we offer a valuable service, fine-tuned to our subscriber needs. I am a Mom of two beautiful children, a lover of human interaction, laughter and light, sprinkled with a generous dose of fun.

Survive & Thrive the remainder of 2015

The end of the year is approaching and fast. Deadlines are looming and time is slipping away.

If you’re like most people you’re probably wondering when you’ll turn the corner and see that finish line, the one you have been looking for since the start of 2015. You’re exhausted, light-headed, in serious need of a siesta and possibly considering quitting and trying again next year.

Don’t let November get the better of you!

 

You may need a quote or 2 to help keep motivated and focused, something like:

“Just keep swimming.” by Dory (Finding Nemo) or,

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humour, and some style.” by Maya Angelou

Leads 2 Business : Keep Swimming

If that doesn’t float your boat try these to help you Survive & Thrive the remainder of 2015:

 

Carpe Diem!

Ask for help

Be realistic

Show gratitude

Breathe deeply

Be proactive & plan

Spend time with nature

Take care of your body

Be optimistic & positive

Focus on your strengths

Don’t sweat the small stuff

Keep things in perspective

See the beauty around you

See problems as challenges

Have a break (have a Kitkat)

Reward yourself when you achieve

Get to work a little early and stay a little late

Don’t rely on your memory (write things down)

Try something new, variety is the spice of life after all

 

And lastly…

Eat, Drink & be Merry

You made it! You survived another year and that’s reason enough to celebrate. Lighten up, enjoy yourself and others during the ‘silly season’.

 

Leads 2 Business - Survive and Thrive
Sources:

http://www.brainyquote.com/quotes/keywords/thrive.html#RQFWChEYMXemX25c.99

http://www.selfgrowth.com/articles/20-ways-to-thrive-in-life-not-just-survive

 

 

Further Reading:

http://www.news.com.au/lifestyle/health/tips-on-how-to-survive-and-thrive-in-the-leadup-to-christmas/story-fniym874-1226768757300

About Sasha Anderson

Millennial Mom + wife living the hash-tag life

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