Reasons to Feature your Company with L2B

Why should you Feature your Company with Leads 2 Business?

Well, why not?

It is a free service we offer our clients to be noticed!

As a supplement to our blog, we have the Featured Company slot which introduces you, an L2B subscriber – who you are and what you do. Featured Company slots are s a great opportunity for you to promote your company while informing readers which industry you operate in, what your core services or products are, etc.

Your Featured Company can be shared on your social media profiles and work circles – resulting in more views with the added bonus that others in similar industries will be alerted to these offerings too.

Don’t wait, contact us now to Feature your Company so that others can get to know you too.

What we need from you for a Featured Company (Subscriber):

The required information can be completed telephonically or face-to-face during a CRM call, or via email. It is all up to you. Questions can also be adapted to your unique profile.

Firstly some basics:

  1. Full Company Name (as you wish it to be displayed include cc, pty, ltd if relevent)
  2. Company Logo (large png or jpeg & on a transparent background is preferred)
  3. Picture of Person/Contact (large, clear & professional)

Secondly more in-depth:

  1. Contacts Name & Designation
  2. Contact Details (Tel numbers, website, Address/Branch locations, and serviceable regions)
  3. A little about Yourself: personal and/or professional information about you
  4. Job Description: what your work entails
  5. Company Description: products/services offered
  6. When you joined L2B
  7. Why you joined L2B what prompted it/what service you use/ or feature/s you may like
  8. How you use L2B for your business – i.e. find Projects in Africa/Key Contacts/Market Intelligence
  9. Recent awards/projects you were involved with.
  10. Favourite thing about working in the Building & Construction Industry? *
  11. Something light-hearted: Have you ever driven a TLB? Are you afraid of heights? / How many hard hats do you own / etc.
  12. Do you have any relateable industry-relevant experience you’d like to chat about or share?

 

What we need from you for a Featured Company (Product/Service Only):

The required information can be completed telephonically or face-to-face during a CRM call, or via email. It is all up to you. Questions can also be adapted to your unique profile.

Firstly some basics:

  1. Full Company Name (as you wish it to be displayed)
  2. Company Logo (large & on a transparent background is preferred)
  3. Picture of Person/Contact (large, clear & professional)

Secondly more in-depth:

  1. Product/Service Range
  2. Industries you market your product/service to
  3. Where/How your products/services are used
  4. How does your company make or intend to make use of L2B? which L2B features do you like/use the most or are most excited to use
  5. Benefits and points of differentiation? What makes your product Unique

Once the necessary is supplied, we will send the article to you to proof prior to publishing.

View our previous Featured Companies here or submit your details today to be Featured:


To view more Articles, please visit our Leads 2 Business Blog.
If you are interested in becoming one of our subscribers, please visit Leads 2 Business.
To view notes with screenshots on how to use our website, please visit Leads 2 Business Wiki.

About Christine Brooks

My journey started in 2015 with Leads 2 Business, as an Account Executive, and gradually grown to take the role of being the Client Liaison Officer (CLO) since 2018. Assisting in the delivery of our services and insuring our clients expectations and requirements are exceeded.

Clever Marketing Strategies Retail Outlets use

Clever Marketing Strategies Retail Outlets use

Many years ago, my uncle had a general trading store in a little town called Komga in the Eastern Cape, South Africa. He was building his store up from scratch and had many items for sale. One particular item, a box of pens, had been sitting on the shelf, not selling and were priced at 99c each. He made a sign, wrote the word “Special – R 1.00 each”, put the box on the counter and all the pens were sold within a week.

My uncle’s strategy was visual (no mobiles and social media invented yet) but today’s retailers have many more options at their disposal. Many people are bargain hunters and the words “special” or “sale” are like homing beacons, calling us, tantalizing and convincing enough that sometimes, even if we don’t really need the item, we buy it cause we are getting it on “special”!

In this consumer driven world that we live in, we are bombarded from all sides with marketing ploys and adverts, specials, etc to convince you that THIS is the store, THIS is what I need. To draw the foot traffic into their stores, retailers have many options at their disposal and how they use them will determine if their strategies are working……

Retailers need to ensure that their STOREFRONTS are relevant and enticing, when it is a sweltering 40 degrees outside, gorgeous fur coats draped over the mannequins with lace up boots and scarfs will not set the right tone. INCENTIVES TO RETURN and a LOYALTY PROGRAM, this marketing strategy is widely used and is very successful. If I am faced with two shops, side by side, selling the same merchandise but one is offering me an incentive to enter, boy oh boy, that is the one I am going to choose, I mean, who does not want a free coffee while I browse through wonderful stuff that I don’t really need? And if buying something results in a “kickback” to me (loyalty points etc) that’s the way I am gonna go. SOCIAL MEDIA is a powerful tool utilised in retailer’s marketing strategies, promoting their in-store goods on line and even better when there is a limit to the special e.g. buy 2 leggings for R50, Special ends Monday. Goodness, best I get there right now, good price and it ends soon and I don’t want to miss out! Advertising on FACEBOOK, INSTAGRAM and pinning your goods to a PINTEREST board is always a good idea. REVIEWS! Personally I like to check reviews and they most certainly have an influence as to whether I wish to patronise that retailer or not. BRANDS, lets face it, a lot of people are brand conscious and a brand name beats a no-name brand any day! Retailers have a multitude of options at their fingertips and in order to succeed they need to stay one step ahead of their competitors.

Leads 2 Business takes great pride in producing relevant, comprehensive and updated information in the Construction Industry by publishing new tenders and projects on a daily basis. Our up-to-date, user friendly website is a breeze to operate and will save you time when looking to increase your order book. Do not miss out on this opportunity! For further information on our services please contact me on DebbieW@L2B.co.za , I look forward to hearing from you!

 

 

Sources:

Vendhq
Fitsmallbusiness.com
Wordstream
Shopify
CampaignMonitor
Pixabay


If you are interested in becoming one of our subscribers, please visit Leads 2 Business.
To view notes with screenshots on how to use our website, please visit Leads 2 Business Wiki.
To view more Events, please visit our Leads 2 Business Blog.

About Debbie Wessels

I started at Leads 2 Business in April 2008 in the tenders Department and transferred to the Projects Department during the same year. I was appointed Head of Department for Projects from February 2011 to March 2022. April 2022 I started a new adventure as Content Regulator.

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