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Trends in 2015



Anyone who is interested in keeping up with the times, or the Joneses, or is just vaguely curious, knows that keeping an eye on the trends will help you get a bigger picture. This is not to say that any predicted trend is a surefire thing. But sometimes it can be helpful to know where ‘those in the know’ think we are headed so that you can take advantage of any potential opportunity that may arise. Taken with at least a tablespoon of salt. But let’s not knock predictions entirely,  you just never know if that one tip was ‘money in the bank’.

With this in mind, here are some predicted trends for 2015 to keep in mind:


Consumer Trends

  • Buying Convenience, products and services need to add to consumers skills
  • Malls and Shopping Centres in Community Mode
  • Privacy Matters
  • Consumption as a Route to Progress
  • Influencers: More Like Us
  • Let’s Share: The Rise and Rise of Lightweight Living
  • Millennials
  • Shopping the World and easier mobile payments
  • Virtual to Real and Back: A Smoother Convergence
  • Wired and Well: Connected Health



Top 5 Web Trends

  • Mobile Focus

According to a survey by Google, 48% of users said that if a site didn’t work well on their smart-phone, it made them feel like the Company didn’t care about their business

  • Interactive Scrolling

Parallax scrolling

Infinite scrolling

  • Flat Design

Flat design features clean design with open space, crisp edges, bright colour and 2 dimensional illustrations without 3D effects

  • Single Page

Condensing content works!

  • Clean, Simple layout


This considered, you will be able to forge forward into the year keeping an eye on what is happening. In addition to this there are some of our source articles below, as well as some interesting reads that may catch your eye, to add to your arsenal of information for the coming year. Be sure to also take a look at our Market Intelligence feature to draw up your comparative chart of what Projects and Tenders are being published throughout South Africa. You can find this at http://bit.ly/MarketInt


Happy 2015!










About Carmen Barends

Social media adventurer for Leads 2 Business, exploring new frontiers and taking new ground. “Not all those who wander are lost.” JRR Tolkien

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