Advertising Archives - Page 4 of 4 - Leads 2 Business Blog

18 Oct 2021

Reasons to Feature your Company with L2B

by Christine Brooks | posted in: Featured Company | 2

Why should you Feature your Company with Leads 2 Business?

Well, why not?

It is a free service we offer our clients to be noticed!

As a supplement to our blog, we have the Featured Company slot which introduces you, an L2B subscriber – who you are and what you do. Featured Company slots are s a great opportunity for you to promote your company while informing readers which industry you operate in, what your core services or products are, etc.

Your Featured Company can be shared on your social media profiles and work circles – resulting in more views with the added bonus that others in similar industries will be alerted to these offerings too.

Don’t wait, contact us now to Feature your Company so that others can get to know you too.

What we need from you for a Featured Company (Subscriber):

The required information can be completed telephonically or face-to-face during a CRM call, or via email. It is all up to you. Questions can also be adapted to your unique profile.

Firstly some basics:

Full Company Name (as you wish it to be displayed include cc, pty, ltd if relevent)
Company Logo (large png or jpeg & on a transparent background is preferred)
Picture of Person/Contact (large, clear & professional)

Secondly more in-depth:

Contacts Name & Designation
Contact Details (Tel numbers, website, Address/Branch locations, and serviceable regions)
A little about Yourself: personal and/or professional information about you
Job Description: what your work entails
Company Description: products/services offered
When you joined L2B
Why you joined L2B: what prompted it/what service you use/ or feature/s you may like
How you use L2B for your business – i.e. find Projects in Africa/Key Contacts/Market Intelligence
Recent awards/projects you were involved with.
Favourite thing about working in the Building & Construction Industry? *
Something light-hearted: Have you ever driven a TLB? Are you afraid of heights? / How many hard hats do you own / etc.
Do you have any relateable industry-relevant experience you’d like to chat about or share?

What we need from you for a Featured Company (Product/Service Only):

The required information can be completed telephonically or face-to-face during a CRM call, or via email. It is all up to you. Questions can also be adapted to your unique profile.

Firstly some basics:

Full Company Name (as you wish it to be displayed)
Company Logo (large & on a transparent background is preferred)
Picture of Person/Contact (large, clear & professional)

Secondly more in-depth:

Product/Service Range
Industries you market your product/service to
Where/How your products/services are used
How does your company make or intend to make use of L2B? which L2B features do you like/use the most or are most excited to use
Benefits and points of differentiation? What makes your product Unique

Once the necessary is supplied, we will send the article to you to proof prior to publishing.

View our previous Featured Companies here or submit your details today to be Featured:

To view more Articles, please visit our Leads 2 Business Blog.
If you are interested in becoming one of our subscribers, please visit Leads 2 Business.
To view notes with screenshots on how to use our website, please visit Leads 2 Business Wiki.

About Christine Brooks

My journey started in 2015 with Leads 2 Business, as an Account Executive, and gradually grown to take the role of being the Client Liaison Officer (CLO) since 2018. Assisting in the delivery of our services and insuring our clients expectations and requirements are exceeded.

24 Aug 2021

Advertising for your Brand with Leads 2 Business

by Christine Brooks | posted in: Frequently Asked Questions | 0

Let me quickly start by telling you how far back advertising comes from.

Advertising has been around since the 16th century and will continue to evolve in different ways. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct mail, radio, television, the internet, and mobile devices. So why would you not advertise, if companies have done so for so long?

No matter how big or small, successful, or seasoned, your business may be, there is no excuse why a business should not advertise on a consistent basis, it is an incredibly effective and powerful way to spread informative awareness increasing the loyalty of existing customers, replacing lost customers and encouraging existing customers of your brands, products, or services. This will always be an important element of business success and by staying on top of the trends, utilizing your knowledge, and being consistent, your business should always see results from your efforts. Indirectly, advertising helps you grow word-of-mouth referrals.

As you all know, we are internet-based, and provide Tender and Project information in the Construction, Mining, and Industrial industry. Advertise in your industry, especially now, to give your customers peace of mind that you are still around.

Advertising for your Brand with Leads 2 Business

Let the Advertising do the work for you!
Create brand awareness within a specified market and get on with the business of marketing business!

Drive targeted Construction leads to your Website.
Be Seen, Be heard!
Let your Adverts Speak for you
Achieve effective results on our advertising platform.

The Solution

Drive home a powerful marketing message to a focussed audience. Create and maintain, awareness of products and services in your business portfolio, with peace of mind that you are reaching out a directed avenue within the construction sector.
Repetitive branding works and we’re flexible. Use our advertising banner for new product launches, industry specials or to introduce your service offerings.
You will not get a better-targeted market!
We will design a customised animated banner, with quarterly updates to keep them fresh and interesting.
With a click-through link to your website, we will ensure you capture the attention of your audience, getting more business leads, because that’s what we do at Leads 2 Business!

Support

We take a proactive approach to support, if we receive notification of an email problem from your ISP, we will contact you to sort it out.
We offer Online support via live help. If there is a feature you need assistance with or a query you need to raise, we are only a click or a call away.

The Benefits

1. Reporting for your ROI	Reporting function establishes banner response, allowing you to shape your campaign thereby reducing your ad spend and accelerating your ROI
2. Targeted Exposure Working for your Brand	With your banner on our site, your company receives additional, targeted exposure from the South African Marketplace that reinforces your brand.
3. Repetitive Reinforcement	Customised content creates daily interaction between emails and your brand.
4. Niche Exposure	Your brand will be displayed to construction industry professionals and decision-makers.
5. Industry Specific	Every recipient of our daily emails is involved in the construction industry and has specifically requested to receive that industry information.

	Measurable return in investment.
	Focus on your sales and let your banner advert do the marketing for you.
	Repetitive branding to the industry will get highly qualified sales leads.
	Using banner adverts promotes increased business returns.
	Advantageously expose your website or company name right where you want it on our website.
	Highly qualified sales leads for your team.

Do not hesitate, contact us now, to help you get your brand noticed in your Industry.

About Christine Brooks

19 Aug 2021

Make the Most of Advertising

by Sasha Anderson | posted in: General | 4

There are banners everywhere! Every time we visit a website, we see them.

As a marketing tool, banner ads clearly have power. Our goal is to intensify your business’ future growth. No matter how big or small your company is, the difference between a poor banner design and a great one can really put your ROI and site traffic through the roof. It’s vital to make sure your banner stands out.

What are the best ways to build a banner that maximizes click-throughs?

If you want to generate more clicks from your advert, consider incorporating some of these tactics.

Prompting: A good advert will perform better if it contains words that trigger a response from the user. Words such as “Click Here”, “Click to Visit”, and “Visit Now! “, for example.” may increase the chance of click-throughs.

Urgency: The information on your site must seem more important to visitors than the website they’re currently viewing for them to click on your banner. Use phrases such as “Hurry!” to create a sense of urgency.“Only while stock lasts” and “For a limited time only!”The banner should be clear and simple. Ensure your banner space is optimized with click-through elements. Make sure your banners entice users to click and your Web site provides information about your products and services, not the reverse!

Formats: Color schemes for banners are very important. Especially if you are using animation, keep your colour scheme consistent. It is best to highlight keywords with complementary colours that grab the user’s attention.

Target Audience: The audience targeted by our site already has a construction background. Consider what the audience is familiar with, interested in, and likely to click on.

Security: Microsoft has implemented security features in Outlook that prevent .gif animations from repeatedly looping through all frames. Therefore, it is necessary for all relevant information to display in the first frame. Keep in mind that banners lose effectiveness after a while, so you should keep creating new ones every few months.

About Sasha Anderson

Millennial Mom + wife living the hash-tag life. Remember: If You Fail - Fail Forward

12 Aug 2021

Infographic: Advertising

by Sasha Anderson | posted in: Infographic | 0

Are you looking for an Advertising option that will aim your business at the right industries? View our infographic on L2B Advertising and Subscribe today to take advantage of all the benefits.

About Sasha Anderson

Millennial Mom + wife living the hash-tag life. Remember: If You Fail - Fail Forward

5 Aug 2021

Quick Fact Advertising – August 2021

by Sasha Anderson | posted in: Did You Know | 0

Did you know we offer an Advertising Subscription option?

For more information check out our Pricing Page and check out our Infographic later this month for more on Advertising on L2B.

About Sasha Anderson

Millennial Mom + wife living the hash-tag life. Remember: If You Fail - Fail Forward

18 Feb 2021

Quick Fact

by Sasha Anderson | posted in: Did You Know | 0

Did you know we offer various Advertising Packages?

For more information check out our Pricing Page and check out this week’s blog Why Advertise? for more on Advertising.

About Sasha Anderson

Millennial Mom + wife living the hash-tag life. Remember: If You Fail - Fail Forward

16 Feb 2021

Why Advertise?

by Marlaine Andersen | posted in: General | 0

Why Advertise you ask?

If you have a business, whether small or a large corporation, it is always a good idea to advertise your products and/or services and here are 10 good reasons why:

Advertising in the right medium, reaching your target market (that’s a whole blog on its own) generates loyalty to your brand and forms a lasting connection with your customers. #BrandLoyalty
Advertising creates a positive image of your company, your products and/or services. Regular, positive advertising advises customers that you are available, open for business and you can help solve their problems, fill their needs etc.
Advertising can attract new customers and ultimately more business which in turn, generates income – also known as ROI. The market is always changing and there are always new potential customers looking for new business opportunities and ways to grow their business.
Advertising helps you stay ahead of the competition as advertising convinces people to use your company, your products/services and it reminds them why they chose to use your products in the first place.
Advertising generates more income for your company, as I mentioned earlier, but it’s worth mentioning again as this is important. Invest in advertising and watch your business grow and succeed, even in thetough times.
Advertising in the right medium allows you to target your ideal customers in a specific market, by making them aware of what your company can offer them.
Advertising not only attracts new business and customers, but it also creates repeat and continuous business, by reminding customers, that you are there for them whenever they may need your products and/or service again.
Advertising can be used to promote a new service or product that your company is offering and persuade new, as well as existing, customers to try it out by explaining why they need it, what it can do for them and how it can help them. #PowerofPersuasion
Advertising regularly ensures that you maintain a constant, positive, public presence and people don’t forget about your company and what it has to offer.
Advertising can encourage people to contact your company for more information on what you have to offer.

And there are many more benefits, but these are just 10 and the bottom line is that by advertising you generate more business and more sales for your company, not just now, but for the future too and isn’t that what being in business is all about? To make money.

If you’re in the construction industry and looking to advertise, L2B offers various advertising slots. For more information email Advertising@L2B.co.za

Sources:
Duct Tape Marketing
Dsprel
Effortless Outdoor Media

About Marlaine Andersen

Leads 2 Business Advertising Co-ordinator and Digital Designer

11 Feb 2021

Infographic: Why Advertise?

by Marlaine Andersen | posted in: Infographic | 2

Thinking about Advertising with Leads 2 Business? Check out our infographic with 5 reasons to advertise today and keep an eye out for a more detailed blog next week.

About Marlaine Andersen

Leads 2 Business Advertising Co-ordinator and Digital Designer

15 Jul 2020

Infographic: Advertising

by Marlaine Andersen | posted in: Infographic | 0

Use our latest infographic covering Advertising on L2B to discover more opportunities for your business

Advertising Infographic

To view more Infographics, please visit our Leads 2 Business Blog.
If you are interested in becoming one of our subscribers, please visit Leads 2 Business.
To view notes with screenshots on how to use our website, please visit Leads 2 Business Wiki.

About Marlaine Andersen

Leads 2 Business Advertising Co-ordinator and Digital Designer

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