Using Intelligence in your business approach.
Businesses often make the mistake of surveying their marketing landscape and assuming what works now will work in 5 years’ time. Economic fluctuations continuously occur and these will affect spending. An economic downturn means fewer opportunities with the same number of competitors.
Gaining competitive advantage means having clear objectives:
Streamline your approach; know your industry, know your competitors, have solid knowledge of your company’s strengths and points of differentiation.
Be flexible; regularly assess industry movements, use available information and align your strategies to fit current trends.
Plan ahead; determine which areas to focus on and ensure you are prepared to respond to the inevitable challenges.
Tracking trends and fluctuations give you a steady overview of your corporate landscape, utilise the data to allocate necessary time and resources to the areas that will grow your business.
Using our construction leads platform, we’ve given a breakdown of tenders for each of South Africa’s provinces, including the most populated tender types:
If you are interested in becoming one of our subscribers, please visit our website.
To view notes with screenshots on how to use our website, please visit our Wiki site.
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About Lee Finch
I started my journey at Leads 2 Business in 2004 as an account executive. In 2006 I moved over to MAPRO (Marketing, Advertising and PRO), and in 2012 I became a Director. It’s exceptionally rewarding being a part of the Leads 2 Business team. I’m incredibly proud of the achievements and business ethos and I’ve always firmly believed we offer a valuable service, fine-tuned to our subscriber needs. I am a Mom of two beautiful children, a lover of human interaction, laughter and light, sprinkled with a generous dose of fun.