5 Unique ways to approach lead generation
When looking for ways to generate potential leads, being more creative could be very rewarding in generating leads. Here are 5 unique ways to approach lead generation to help you catch the ‘big fish’:
Use words that will capture attention
The ideal advert is short and sweet so it goes without saying that the words you do end up using needs to make the biggest impact possible. Using words such as “Inspired”, “Inimitable”, “Peerless” could capture more attention than simply using the word “Unique”
Use recognisable Tunes or Phrases
When Adelle’s new song titled “Hello” was released, everyone would read anything about this popular song they enjoyed listening to. When there was huge interest flowing in the direction of this song, companies used the opportunity to direct attention to their products and services in a novel and memorable way.
Use pictures and make it easy to read
When using pictures and logo’s, make sure the writing is clear and to the point. People don’t have the time to read an essay when the bottom line could have been summed up in a short sentence. Use slogans or one-word descriptions explaining what your company does. Pictures help your audience remember what you do. Brand your car in a way that cannot be missed.
Give Free Gifts
Everyone loves getting freebies. Instead of only advertising in the paper or on a billboard, consider advertising on promotional t-shirts. Give out fun, practical and meaningful gifts that are branded with your logo and slogan. It is all about generating interest in what your company does.
Publishing Interesting or Engaging polls
People are always looking for new ways to simplify their lives, use that to your advantage by adding an interesting article or advice that your audience would find particularly helpful. For example, when a painting company publishes helpful tips on how to maintain painted surfaces in your home, they would be more inclined in giving the ‘expert’ a call to come and help them with their renovations. Similarly, a plumbing company could give useful tips on how to keep your drains clean and clear using cost-effective methods.
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