Using Intelligence in your business approach.
Businesses often make the mistake of surveying their marketing landscape and assuming what works now will work in 5 years’ time. Economic fluctuations continuously occur and these will affect spending. An economic downturn means fewer opportunities with the same number of competitors.
Gaining competitive advantage means having clear objectives:
Streamline your approach; know your industry, know your competitors, have solid knowledge of your company’s strengths and points of differentiation.
Be flexible; regularly assess industry movements, use available information and align your strategies to fit current trends.
Plan ahead; determine which areas to focus on and ensure you are prepared to respond to the inevitable challenges.
Tracking trends and fluctuations give you a steady overview of your corporate landscape, utilise the data to allocate necessary time and resources to the areas that will grow your business.
Using our construction leads platform, we’ve given a breakdown of tenders for each of South Africa’s provinces, including the most populated tender types: