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Did You Know #DYK: Market Intelligence

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Using Intelligence in your business approach.

 

Businesses often make the mistake of surveying their marketing landscape and assuming what works now will work in 5 years’ time. Economic fluctuations continuously occur and these will affect spending. An economic downturn means fewer opportunities with the same number of competitors.

 

Gaining competitive advantage means having clear objectives:

Streamline your approach; know your industry, know your competitors, have solid knowledge of your company’s strengths and points of differentiation.

Be flexible; regularly assess industry movements, use available information and align your strategies to fit current trends.

Plan ahead; determine which areas to focus on and ensure you are prepared to respond to the inevitable challenges.

 

Tracking trends and fluctuations give you a steady overview of your corporate landscape, utilise the data to allocate necessary time and resources to the areas that will grow your business.

 

Using our construction leads platform, we’ve given a breakdown of tenders for each of South Africa’s provinces, including the most populated tender types:

 

 

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